Adam Lai specializes in creating unique customer experiences and in analytic design for PwC's consulting practice. He brings together customer strategy, design, analytics, and collaborative transformation management to support organizations as they transform their customer experience. Based in Sydney, he is a partner with PwC Australia.

All articles by Adam Lai


Most Popular

  1. 1.Redefining employee experience: How to create a “new normal”
  2. 2.Career advice for a changing world
  3. 3.Four questions for a rapid leadership reset
  4. 4.Creating the right kind of urgency to bring about change
  5. 5.Seven key actions business can take to mitigate the effects of COVID-19