Adam Lai specializes in creating unique customer experiences and in analytic design for PwC's consulting practice. He brings together customer strategy, design, analytics, and collaborative transformation management to support organizations as they transform their customer experience. Based in Sydney, he is a partner with PwC Australia.

All articles by Adam Lai


Strategy& insights
What happens after a legendary chief executive departs? Find out in a new analysis of CEO succession at the world’s 2,500 largest public companies.