strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Adam Lai

Adam Lai specializes in creating unique customer experiences and in analytic design for PwC's consulting practice. He brings together customer strategy, design, analytics, and collaborative transformation management to support organizations as they transform their customer experience. Based in Sydney, he is a partner with PwC Australia.

Most Popular on s+b

  1. 1.10 Principles of Change Management
  2. 2.Getting to the Critical Few Behaviors That Can Drive Cultural Change
  3. 3.How Robots Will Transform the C-Suite
  4. 4.Memo to the CEO: Is Your Chief Strategy Officer Set Up for Success?
  5. 5.Business Cycle