Adam Lai specializes in creating unique customer experiences and in analytic design for PwC's consulting practice. He brings together customer strategy, design, analytics, and collaborative transformation management to support organizations as they transform their customer experience. Based in Sydney, he is a partner with PwC Australia.

All articles by Adam Lai


PwC Insights
Crossing the lines: How fintech is propelling Financial Services and Technology, Media, and Telecommunications firms out of their lanes.