Adam Lai specializes in creating unique customer experiences and in analytic design for PwC's consulting practice. He brings together customer strategy, design, analytics, and collaborative transformation management to support organizations as they transform their customer experience. Based in Sydney, he is a partner with PwC Australia.

All articles by Adam Lai


Most Popular

  1. 1.Why corporate well-being initiatives need to get personal
  2. 2.A CEO who won’t take the gloves off
  3. 3.Forget about the “new normal”: Design something different
  4. 4.The power of feelings at work
  5. 5.Amping up innovation
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