Adam Michaels is the head of North American integrated business planning at Mondelez International, based in East Hanover, N.J. Previously, he was a principal at Booz & Company.
All articles by Adam Michaels
Successful Product Development: Unique, Coherent…and RareJuly 17, 2013 Successfully innovative consumer products, like SodaStream and Dyson, appear to share two attributes: coherence and being difficult to copy.by Alexander Kandybin and Adam Michaels
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.