
Adam Michaels is the head of North American integrated business planning at Mondelez International, based in East Hanover, N.J. Previously, he was a principal at Booz & Company.
All articles by Adam Michaels
How to Make a New Product UniqueAugust 13, 2013 The secret to successful launches is doubling down on the attributes and capabilities that make your offering stand out.by Alexander Kandybin and Adam Michaels
Successful Product Development: Unique, Coherent…and RareJuly 17, 2013 Successfully innovative consumer products, like SodaStream and Dyson, appear to share two attributes: coherence and being difficult to copy.by Alexander Kandybin and Adam Michaels
Designing the Right Supply ChainFebruary 26, 2013 Companies that align their operations to their strategy unleash superior performance.by Richard Kauffeld, Curt Mueller, and Adam Michaels
Crafting Best-in-Class Business IntelligenceMay 24, 2011 Start by choosing the metrics that matter most for your company, and then ensure the support of your employees and partners.by Jamie Campbell, Kenny Kurtzman, and Adam Michaels