Alexander Kandybin is an advisor to executives in the consumer and healthcare industries for Strategy&, PwC’s strategy consulting business. A principal with PwC US based in New York, he specializes in developing innovation capabilities that create lasting competitive advantage and drive growth for global businesses. He has also served as an adjunct professor at Columbia Business School.
All articles by Alexander Kandybin
Successful Product Development: Unique, Coherent…and RareJuly 17, 2013 Successfully innovative consumer products, like SodaStream and Dyson, appear to share two attributes: coherence and being difficult to copy.by Alexander Kandybin and Adam Michaels
The Innovator's Prescription: Raising Your Return on Innovation InvestmentJune 1, 2004 Each company has an intrinsic innovation effectiveness curve. Here are three ways to lift it.by Alexander Kandybin and Martin Kihn
Flipping the “Switch”: Big Pharma’s Biggest ChallengeOctober 10, 2002 Drug companies believe they’ll reap billions taking prescription medicines “over the counter.” But the strategy is no substitute for real innovation.by Minoo Javanmardian, Alexander Kandybin, and Martin Kihn
Marketing and Operations: Can This Marriage Be Saved?January 9, 2002 Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.by Tim Laseter, Alexander Kandybin, and Pat Houston
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