All articles by Andrew Tipping
The Impact of Reduced Oil Prices on the Transportation SectorFebruary 19, 2015 The benefits of the glut are being distributed unevenly.by Andrew Tipping, Andrew Schmahl, and Fred Duiven
The New Strategic MarketerSeptember 13, 2007 More and more, marketing organizations are being asked to fulfill a far more significant role for the rest of the enterprise. Indeed, a number of CMOs have flourished in their capacity as “Growth Champions,” a term we use to describe marketing’s engagement in leading companies to expand their reach in the consumer or business-to-business marketplace. And, as successful leaders, the CMOs have also demonstrated their ability to establish an environment that encourages every member of the marketing team to thrive: After all, not only do followers need great leaders, but great leaders need great followers. Based on revealing interviews that Booz Allen and the ANA conducted with marketing leaders at household-name companies, our experts offer insights into this new marketing role and how to make it work.by Andrew Tipping and Ed Landry
Six Types of Marketing Organizations: Where Do You Fit In?October 11, 2005 Is your marketing approach in sync with your company’s needs? Here’s how to figure that out.by Edward C. Landry, Andrew Tipping, and Brodie Dixon
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Crossing the lines: How fintech is propelling Financial Services and Technology, Media, and Telecommunications firms out of their lanes.