Business strategy is at an evolutionary crossroads. It’s time to resolve the long-standing tension between the inherent identity of your organization and the fleeting nature of your competitive advantage.
Barriers to trade - language, education, buying power - are fast disappearing. No longer is it so important that a product was "Made in China," or Canada, or France. Labels of country of origin have been largely a matter of semantics for years. Now, with new trade agreements among nations, the only label that might make sense is "Made on Earth."