Cesare Mainardi is the former CEO of Booz & Company and Strategy&. He is an adjunct professor of strategy at Northwestern University’s Kellogg School of Management.

All articles by Cesare Mainardi

The Right to Win

November 23, 2010
Business strategy is at an evolutionary crossroads. It’s time to resolve the long-standing tension between the inherent identity of your organization and the fleeting nature of your competitive advantage.
by Cesare Mainardi

Label of Origin: Made on Earth

April 1, 1999
Barriers to trade - language, education, buying power - are fast disappearing. No longer is it so important that a product was "Made in China," or Canada, or France. Labels of country of origin have been largely a matter of semantics for years. Now, with new trade agreements among nations, the only label that might make sense is "Made on Earth."
by Cesare Mainardi, Martin Salva, and Muir Sanderson