Cesare Mainardi is the former CEO of Booz & Company and Strategy&. He is an adjunct professor of strategy at Northwestern University’s Kellogg School of Management.
All articles by Cesare Mainardi
Label of Origin: Made on EarthApril 1, 1999 Barriers to trade - language, education, buying power - are fast disappearing. No longer is it so important that a product was "Made in China," or Canada, or France. Labels of country of origin have been largely a matter of semantics for years. Now, with new trade agreements among nations, the only label that might make sense is "Made on Earth."by Cesare Mainardi, Martin Salva, and Muir Sanderson