Cesare Mainardi is the former CEO of Booz & Company and Strategy&. He is an adjunct professor of strategy at Northwestern University’s Kellogg School of Management.
All articles by Cesare Mainardi
Label of Origin: Made on EarthApril 1, 1999 Barriers to trade - language, education, buying power - are fast disappearing. No longer is it so important that a product was "Made in China," or Canada, or France. Labels of country of origin have been largely a matter of semantics for years. Now, with new trade agreements among nations, the only label that might make sense is "Made on Earth."by Cesare Mainardi, Martin Salva, and Muir Sanderson
Videos, Galleries, & More
A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.