All articles by Christopher Vollmer

The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.

Developing new sources of income is a vital strategic imperative.

Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.

Capturing the strategic advantages of fan-centric businesses requires functional transformation.

To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.

The beverage alcohol world is ripe for disruption, and distributors who are willing to navigate the industry’s hurdles will find opportunities for growth.

Even after all these years, many companies have not yet figured out the transformational power of new technology.

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.

Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.

Apple is buying the electronic company’s expertise in human-centered design, not its market share.

Make human-centered design the heart of your digital agenda.

A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

A survey of senior marketers reveals three capabilities for building better online consumer relationships.

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.

In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.

Marketers are using digital and video technology to reach shoppers at the moment that matters most.

We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.

The measurements associated with digital media will shift the focal point of all advertising from exposure to results.

Rules for marketing success in the digital age

Marketers take heed: After years of overhype, the digital revolution is finally mainstream.