Christopher Vollmer is the technology, media, and telecommunications (TMT) Americas leader for PwC and the global TMT leader for Strategy&, PwC’s strategy consulting business. He focuses on growth strategy, capability building, and business transformation for leading media and technology companies. Based in New York, he is a principal with PwC US.
All articles by Christopher Vollmer
The Revenue Stream Revolution in Entertainment
and Media
May 7, 2018 Developing new sources of income is a vital strategic imperative.
NBA Commissioner Adam Silver Has a Game PlanApril 30, 2018 Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.
How to Make Entertainment and Media Businesses “Fan”-tastic
May 8, 2017 Capturing the strategic advantages of fan-centric businesses requires functional transformation.
The Marketer’s Dilemma
October 24, 2016 To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.
Mix and Deliver: The Next Step for Drinks Apps?July 27, 2015 The beverage alcohol world is ripe for disruption, and distributors who are willing to navigate the industry’s hurdles will find opportunities for growth.
How Digital Leaders Outperform Their PeersApril 29, 2015 Even after all these years, many companies have not yet figured out the transformational power of new technology.
Five Rules for Strategic Partnerships in a Digital WorldDecember 22, 2014 Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
Can Media Firms Become Digital Video Mavens?November 10, 2014 Traditional entertainment companies are buying up new multichannel networks in pursuit of online audiences.
Apple Makes a Smart Bet on BeatsAugust 4, 2014 Apple is buying the electronic company’s expertise in human-centered design, not its market share.
Reimagine Your EnterpriseApril 14, 2014 Make human-centered design the heart of your digital agenda.
The Digital Commerce RevolutionMay 13, 2013 A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
The Four Types of Digital MarketerDecember 10, 2012 Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
Scaling Up Social MediaAugust 28, 2012 A survey of senior marketers reveals three capabilities for building better online consumer relationships.
The Promise of Private-label MediaMay 26, 2009 A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
Digital DarwinismFebruary 24, 2009 In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve.
Major Media in the Shopping AisleNovember 25, 2008 Marketers are using digital and video technology to reach shoppers at the moment that matters most.
Always On: Advertising, Marketing, and Media in an Era of Consumer ControlMay 8, 2008 We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
Always On: Advertising, Marketing, and Media in an Era of Consumer ControlMay 8, 2008
New Metrics for MediaFebruary 26, 2008 The measurements associated with digital media will shift the focal point of all advertising from exposure to results.
The Future of Advertising Is NowJanuary 17, 2007 Rules for marketing success in the digital age
The Future of Advertising Is NowMay 30, 2006 Marketers take heed: After years of overhype, the digital revolution is finally mainstream.
PwC Insights
A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.
