Christopher Vollmer is the technology, media, and telecommunications (TMT) Americas leader for PwC and the global TMT leader for Strategy&, PwC’s strategy consulting business. He focuses on growth strategy, capability building, and business transformation for leading media and technology companies. Based in New York, he is a principal with PwC US.

All articles by Christopher Vollmer

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

May 8, 2008
We stand at the beginning of a new media environment that is “always on,” and digitally accessible to audiences from anywhere at any time, and responsive to their control. This new era has the potential to yield enormous returns for leaders in marketing, advertising, and media — if they get their approach right. Booz Allen Hamilton and strategy+business have identified the most effective innovations and strategies for this new environment, those that are reshaping the ways we will reach customers in the future.
by Christopher Vollmer

Always On: Advertising, Marketing, and Media in an Era of Consumer Control

May 8, 2008
 
by Christopher Vollmer