David Lancefield is a strategist and coach who has advised more than 35 CEOs and has led 15 digital transformations. He is a contributing editor of strategy+business, and he also hosts the interview series Lancefield on the Line and publishes the email newsletter Flashes+Sparks. Lancefield was a senior partner with Strategy&, PwC’s strategy consulting business.
All articles by David Lancefield
Practicing strategy in an uncertain worldJanuary 21, 2021 A modern strategy that works will require leaders to learn new skills and apply new tools. Here’s a primer for a refreshed approach.
Best Business Books 2020: StrategyNovember 9, 2020 Strategy with a purpose
Delivering on your promisesAugust 31, 2020 In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.
The clear Sky strategyJuly 15, 2020 Jeremy Darroch, the CEO of global television company Sky, believes consistent renewal and reinvention is the key to relevance in the age of streaming.
Creating the right kind of urgency to bring about changeJuly 8, 2020 Most CEOs think improving products or creating a burning platform will ensure success in the face of disruption. But these actions are not enough.
Best Business Books 2019: StrategyNovember 5, 2019 Strategy matters.
Transforming TV by going back to the futureAugust 29, 2019 For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.
Forging partnerships to create a tipping point in sustainabilityAugust 14, 2019 Paul Polman, former chief executive of Unilever, explains why partnerships among government, civil society, and business are urgently needed.
How to get your company’s people invested in transformationApril 4, 2019 Big change can’t happen without employee buy-in, which is easier to get if you’re an emotionally engaged leader.
Best Business Books 2018: StrategyNovember 5, 2018 Making the Leap. See also Top Shelf Picks: Best Business Books 2018.
The four building blocks of transformationOctober 22, 2018 How to lead the disruption of your own enterprise. See also “A Guide for Designing a Successful Corporate Transformation.”
AI is already entertaining youMay 1, 2017 How technology endowed with creative intelligence changes the way companies generate and distribute content.
Business Beyond BrexitNovember 16, 2016 Negotiations on the U.K.’s split from the European Union could take years. Instead of waiting, enterprise leaders should rethink their strategies now.
10 principles of strategic leadershipMay 18, 2016 How to develop and retain leaders who can guide your organization through times of fundamental change. See also "Find Your Strategic Leaders.”
How to Seize the Opportunities When Megatrends CollideFebruary 9, 2015 Preparing for the inevitable interactions between global forces can help you stay ahead of the competition.
Leadership Insights from a Special Needs ParentDecember 1, 2014 Raising a child with disabilities showed me what it takes to be an effective leader.
Don’t Let Insecurity Infect Your BusinessJuly 16, 2014 Confidence is critical to individual and organizational performance.
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