How to get your company’s people invested in transformation
Big change can’t happen without employee buy-in, which is easier to get if you’re an emotionally engaged leader.
April 4, 2019 
David Lancefield
David Lancefield is a partner with PwC UK and a thought leader for Strategy&, PwC’s strategy consulting group. Based in London, he advises senior executives of media, entertainment, and technology companies on transformational change. He writes regularly on strategy, innovation, leadership, and culture.
