David Lancefield is a partner with PwC UK and a thought leader for Strategy&, PwC’s strategy consulting group. Based in London, he advises senior executives of media, entertainment, and technology companies on transformational change. He writes regularly on strategy, innovation, leadership, and culture.
All articles by David Lancefield
How to get your company’s people invested in transformationApril 4, 2019 Big change can’t happen without employee buy-in, which is easier to get if you’re an emotionally engaged leader.
by David Lancefield
The four building blocks of transformationOctober 22, 2018 How to lead the disruption of your own enterprise. See also “A Guide for Designing a Successful Corporate Transformation.”by Al Kent, David Lancefield, and Kevin Reilly
How to Seize the Opportunities When Megatrends CollideFebruary 9, 2015 Preparing for the inevitable interactions between global forces can help you stay ahead of the competition.by David Lancefield, Robert Vaughan, and Richard Boxshall