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David Lancefield is a strategist and coach who has advised more than 35 CEOs and has led 15 digital transformations. He is a contributing editor of strategy+business, and he also hosts the interview series Lancefield on the Line and publishes the email newsletter Flashes+Sparks. Lancefield was a senior partner with Strategy&, PwC’s strategy consulting business.

All articles by David Lancefield

Delivering on your promises

August 31, 2020
In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.
by David Lancefield

Business Beyond Brexit

November 16, 2016
Negotiations on the U.K.’s split from the European Union could take years. Instead of waiting, enterprise leaders should rethink their strategies now.
by David Lancefield