David Lancefield is a strategist and coach who has advised more than 35 CEOs and has led 15 digital transformations. He is a contributing editor of strategy+business, and he also hosts the interview series Lancefield on the Line and publishes the email newsletter Flashes+Sparks. Lancefield was a senior partner with Strategy&, PwC’s strategy consulting business.
All articles by David Lancefield
Creating the right kind of urgency to bring about changeJuly 8, 2020 Most CEOs think improving products or creating a burning platform will ensure success in the face of disruption. But these actions are not enough.by Constaninos C. Markides and David Lancefield
Forging partnerships to create a tipping point in sustainabilityAugust 14, 2019 Paul Polman, former chief executive of Unilever, explains why partnerships among government, civil society, and business are urgently needed.by David Lancefield and Jeremy Grant
How to get your company’s people invested in transformationApril 4, 2019 Big change can’t happen without employee buy-in, which is easier to get if you’re an emotionally engaged leader.
by David Lancefield
The four building blocks of transformationOctober 22, 2018 How to lead the disruption of your own enterprise. See also “A Guide for Designing a Successful Corporate Transformation.”by Al Kent, David Lancefield, and Kevin Reilly
How to Seize the Opportunities When Megatrends CollideFebruary 9, 2015 Preparing for the inevitable interactions between global forces can help you stay ahead of the competition.by David Lancefield, Robert Vaughan, and Richard Boxshall