David Lancefield is a strategist and coach who has advised more than 35 CEOs, led 15 digital transformations, and was a senior partner with Strategy&, PwC’s strategy consulting business. He is a contributing editor of strategy+business.

All articles by David Lancefield

Delivering on your promises

August 31, 2020
In The Ends Game, professors Marco Bertini and Oded Koenigsberg explain how companies can help their customers meet goals by rewriting the rules of commerce.
by David Lancefield

Business Beyond Brexit

November 16, 2016
Negotiations on the U.K.’s split from the European Union could take years. Instead of waiting, enterprise leaders should rethink their strategies now.
by David Lancefield


PwC insights
This podcast series focuses on the challenges and opportunities facing business leaders in today’s environment of global uncertainty.