David Meer is a partner with Strategy&'s consumer and retail practice, and is based in New York.
All articles by David Meer
Educating the Next Analytics “Bilinguals”January 5, 2016 A leading business–university partnership is setting standards for graduates fluent in data science and analytics.
Overcoming Big Data’s ChallengesAugust 3, 2015 Companies that have the most success leveraging big data are getting three things right: talent, technology, and culture. For more related insights, watch “SoundBite: Why Does Big Data Matter?”
Creating What Consumers WantJanuary 19, 2015 A new approach can help CPG companies introduce products with the right features, price, and packaging.
A Call to Action on Big DataOctober 13, 2014 It’s time for companies and governments to take the steps that will lead to an evolution in analytics.
When Big Data Isn’t an OptionMay 19, 2014 Companies that only have access to “little data” can still use that information to improve their business.
Getting Value Propositions Right, with Data and AnalyticsMay 8, 2014 In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.
“Little Data” Matters, TooDecember 16, 2013 Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.
Big Data: Lessons from Earlier RevolutionsSeptember 18, 2013 What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.
Big Data Pressure and the Publicis-Omnicom MergerAugust 21, 2013 Ad agencies should stay focused on what they do best—generating the next big idea.
The Hidden Structure of a TweetJuly 26, 2013 A closer look reveals that some unstructured data lends itself to insightful analysis.
What Is “Big Data,” Anyway?June 25, 2013 A crucial first step in applying analytics is to decode the jargon.
The ABCs of AnalyticsFebruary 26, 2013 “Big data” can drive competitive advantage if companies follow a few timeless principles.
A New Way to Gain Customer InsightsFebruary 28, 2012 How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.
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