All articles by David Meer

Technology and advanced analytics are breathing new life into an industry that had grown tired.

A leading business–university partnership is setting standards for graduates fluent in data science and analytics.

Companies that have the most success leveraging big data are getting three things right: talent, technology, and culture. For more related insights, watch “SoundBite: Why Does Big Data Matter?”

A new approach can help CPG companies introduce products with the right features, price, and packaging.

It’s time for companies and governments to take the steps that will lead to an evolution in analytics.

Companies that only have access to “little data” can still use that information to improve their business.

In order to fend off competitors and foster growth, large CPG companies must bring the prices they set for products in line with their value to consumers.

Big data is an invaluable source of insight, but companies with limited access to analytics can still find information to improve their business.

What the Internet and focus groups can teach you about putting advanced analytics at the center of your business.

Ad agencies should stay focused on what they do best—generating the next big idea.

A closer look reveals that some unstructured data lends itself to insightful analysis.

A crucial first step in applying analytics is to decode the jargon.

“Big data” can drive competitive advantage if companies follow a few timeless principles.

How conjoint analysis, a tried-and-true market research tool, can be used to support organic growth.