Deepa Prahalad is a speaker, design strategist, and coauthor of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Pearson, 2011). She consults on branding and innovation for corporations and nonprofits and mentors leading social entrepreneurs.
All articles by Deepa Prahalad
The new fortune at the bottom of the pyramidJanuary 2, 2019 Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”
Recommended by Strategy&
Take this short survey to shed light on the leadership characteristics that will propel your organization to success.
 |
 |
 |
Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.
strategy+business is published by certain member firms of the PwC network.
© PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “strategy+business” is a trademark of PwC.