Deepa Prahalad is a speaker, design strategist, and coauthor of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Pearson, 2011). She consults on branding and innovation for corporations and nonprofits and mentors leading social entrepreneurs.
All articles by Deepa Prahalad
The new fortune at the bottom of the pyramidJanuary 2, 2019 Profound changes are closing the gap between the world’s poorest consumers and others, offering an unprecedented opportunity for businesses to create — and share in — prosperity. For more insight, see “Changes to the Fortune at the Bottom of the Pyramid.”by Deepa Prahalad