Denise Dahlhoff

Denise Dahlhoff is the research director of the Baker Retailing Center at the Wharton School of the University of Pennsylvania.

Shopping by Voice a Hard Sell for Consumers
People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?
June 25, 2018 by Denise Dahlhoff
Competing for Shoppers’ Habits
PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.
April 10, 2018 by John Maxwell, Denise Dahlhoff, and Claire-Louise Moore