Denise Dahlhoff is senior researcher for consumer research at the Conference Board. She is also a senior fellow at the Wharton School’s Lauder Institute for Management and International Studies.
All articles by Denise Dahlhoff
It’s time for CMOs to rally a cross-functional approach to customer experienceJuly 19, 2019 Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
Shopping by Voice a Hard Sell for ConsumersJune 25, 2018 People are using virtual assistants such as Siri and Alexa to do a lot of things, but making purchases isn’t really one of them. What will it take to make voice commerce take off?
Competing for Shoppers’ HabitsApril 10, 2018 PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.
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