Denise Dahlhoff is senior researcher for consumer research at the Conference Board. She is also a senior fellow at the Wharton School’s Lauder Institute for Management and International Studies.
All articles by Denise Dahlhoff
It’s time for CMOs to rally a cross-functional approach to customer experienceJuly 19, 2019 Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
by Denise Dahlhoff
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Is your approach to compliance constraining capital, culture and customer experience, or is it contributing to trust and competitive advantage?