Denise Dahlhoff is the research director of the Baker Retailing Center at the Wharton School of the University of Pennsylvania.
All articles by Denise Dahlhoff
Competing for Shoppers’ HabitsApril 10, 2018 PwC’s seventh annual global survey of consumers suggests that the next major retail industry battle will be over control of everyday routines.
PwC Insights
A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.
