Derek Baker is a leading practitioner with PwC’s CMO advisory group and focuses on helping companies navigate the intersection of data, technology, and marketing strategy. Based in San Francisco, he is a principal with PwC US.
All articles by Derek Baker
Targeted marketing campaigns are the key to capturing the at-home consumerAugust 20, 2020 Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.
by Derek Baker and Matt Egol
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Four fault lines show a fracturing among global consumers.