Connecting the Dots from Brand to DemandThe best consumer strategies start with knowing where and why people shop for your product.April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. Landry
Creating What Consumers WantA new approach can help CPG companies introduce products with the right features, price, and packaging.January 19, 2015 by David Meer, Edward C. Landry, and Samrat Sharma
A Collaborative Approach to MarketingFour steps to implementing a shared-services model to capture scale and develop advanced capabilities.January 13, 2012 by Edward C. Landry, Thomas Ripsam, and Namit Kapoor
Rising to the Corporate Education ChallengeAmid layoffs and restructuring, many companies are rethinking, not discarding, their efforts to build worker capabilities. August 27, 2009 by Thomas Ripsam, Edward C. Landry, and Bradley Fusco
Measuring Your Way to Market InsightTo build closer connections to customers, start by developing analytical prowess.February 24, 2009 by Leslie H. Moeller and Edward C. Landry
The New Complete MarketerHow the most successful CMOs are teaching management to drive growth.August 29, 2007 by Gregor Harter, Edward C. Landry, and Andrew Tipping
Is Your Sales Force Adaptable?Here’s a five-step plan for routinely revamping a sales team.April 24, 2007 by Edward C. Landry, Thomas Ripsam, and Bart Sayer
How to Slim Down a Brand PortfolioThe objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain. August 28, 2006 by Nikhil Bahadur, Edward C. Landry, and Steven Treppo
Growth ChampionsHow to drive the only marketing metric that matters. May 30, 2006 by Edward C. Landry, Andrew Tipping, and Jay Kumar
Six Types of Marketing Organizations: Where Do You Fit In?Is your marketing approach in sync with your company’s needs? Here’s how to figure that out.October 11, 2005 by Edward C. Landry, Andrew Tipping, and Brodie Dixon
Getting the Most from the “Feet on the Street”A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves. August 26, 2005 by Edward C. Landry and Jaya Pandrangi
Making the Most of "Feet on the Street"A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.June 16, 2005 by Edward C. Landry and Jaya Pandrangi
Making the Perfect MarketerA study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.November 30, 2004 by Paul Hyde, Edward C. Landry, and Andrew Tipping
