All articles by Edward C. Landry
Creating What Consumers WantJanuary 19, 2015 A new approach can help CPG companies introduce products with the right features, price, and packaging.
A Collaborative Approach to MarketingJanuary 13, 2012 Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.
Rising to the Corporate Education ChallengeAugust 27, 2009 Amid layoffs and restructuring, many companies are rethinking, not discarding, their efforts to build worker capabilities.
Measuring Your Way to Market InsightFebruary 24, 2009 To build closer connections to customers, start by developing analytical prowess.
The New Complete MarketerAugust 29, 2007 How the most successful CMOs are teaching management to drive growth.
Is Your Sales Force Adaptable?April 24, 2007 Here’s a five-step plan for routinely revamping a sales team.
How to Slim Down a Brand PortfolioAugust 28, 2006 The objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain.
Growth ChampionsMay 30, 2006 How to drive the only marketing metric that matters.
Six Types of Marketing Organizations: Where Do You Fit In?October 11, 2005 Is your marketing approach in sync with your company’s needs? Here’s how to figure that out.
Getting the Most from the “Feet on the Street”August 26, 2005 A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.
Making the Most of "Feet on the Street"June 16, 2005 A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.
Making the Perfect MarketerNovember 30, 2004 A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
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