All articles by Edward C. Landry

The best consumer strategies start with knowing where and why people shop for your product.

A new approach can help CPG companies introduce products with the right features, price, and packaging.

Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.

Amid layoffs and restructuring, many companies are rethinking, not discarding, their efforts to build worker capabilities.

To build closer connections to customers, start by developing analytical prowess.

How the most successful CMOs are teaching management to drive growth.

Here’s a five-step plan for routinely revamping a sales team.

How to drive the only marketing metric that matters.

Is your marketing approach in sync with your company’s needs? Here’s how to figure that out.

A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.

A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.