All articles by Edward C. Landry

Connecting the Dots from Brand to Demand
The best consumer strategies start with knowing where and why people shop for your product.
April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. Landry
Creating What Consumers Want
A new approach can help CPG companies introduce products with the right features, price, and packaging.
January 19, 2015 by David Meer, Edward C. Landry, and Samrat Sharma
A Collaborative Approach to Marketing
Four steps to implementing a shared-services model to capture scale and develop advanced capabilities.
January 13, 2012 by Edward C. Landry, Thomas Ripsam, and Namit Kapoor
Rising to the Corporate Education Challenge
Amid layoffs and restructuring, many companies are rethinking, not discarding, their efforts to build worker capabilities.
August 27, 2009 by Thomas Ripsam, Edward C. Landry, and Bradley Fusco
Measuring Your Way to Market Insight
To build closer connections to customers, start by developing analytical prowess.
February 24, 2009 by Leslie H. Moeller and Edward C. Landry
The New Complete Marketer
How the most successful CMOs are teaching management to drive growth.
August 29, 2007 by Gregor Harter, Edward C. Landry, and Andrew Tipping
Is Your Sales Force Adaptable?
Here’s a five-step plan for routinely revamping a sales team.
April 24, 2007 by Edward C. Landry, Thomas Ripsam, and Bart Sayer
How to Slim Down a Brand Portfolio
The objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain.
August 28, 2006 by Nikhil Bahadur, Edward C. Landry, and Steven Treppo
Growth Champions
How to drive the only marketing metric that matters.
May 30, 2006 by Edward C. Landry, Andrew Tipping, and Jay Kumar
Six Types of Marketing Organizations: Where Do You Fit In?
Is your marketing approach in sync with your company’s needs? Here’s how to figure that out.
October 11, 2005 by Edward C. Landry, Andrew Tipping, and Brodie Dixon
Getting the Most from the “Feet on the Street”
A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.
August 26, 2005 by Edward C. Landry and Jaya Pandrangi
Making the Most of "Feet on the Street"
A strategic approach to the often-overlooked field of outsourced merchandising can cut costs and transform a company’s presence on the shelves.
June 16, 2005 by Edward C. Landry and Jaya Pandrangi
Making the Perfect Marketer
A study from the Association of National Advertisers and Booz Allen Hamilton suggests five ways to make marketing more relevant than ever.
November 30, 2004 by Paul Hyde, Edward C. Landry, and Andrew Tipping

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Edward C. Landry

All articles by Edward C. Landry

Connecting the Dots from Brand to Demand

Creating What Consumers Want

A Collaborative Approach to Marketing

Rising to the Corporate Education Challenge

Measuring Your Way to Market Insight

The New Complete Marketer

Is Your Sales Force Adaptable?

How to Slim Down a Brand Portfolio

Growth Champions

Six Types of Marketing Organizations: Where Do You Fit In?

Getting the Most from the “Feet on the Street”

Making the Most of "Feet on the Street"

Making the Perfect Marketer

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