All articles by Evan Hirsh
Results-Driven Marketing: A Guide to Growth and ProfitsJanuary 31, 2006 The changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis. by Johannes Bussmann, Gregor Harter, and Evan Hirsh
Channel Champions: The Rise and Fall of Product-Based DifferentiationOctober 1, 1999 Welcome to the new era — where companies are known by their innovative channels, not their commoditized products.
by Evan Hirsh and Steven Wheeler
Changing Channels In The Automotive Industry: The Future of Automotive Marketing and DistributionJanuary 1, 1999 The business of selling cars is changing. New competitive rules will apply. With these changes comes a shift in power.by Evan Hirsh, Louis F. Rodewig, Peter Soliman, and Steven Wheeler
How to Treat Customers Right: Winning the Channels ChallengeJuly 1, 1996 Suppliers of goods and services that flow through distribution channels face unique challenges. A 10-point plan shows the way to deliver the proper price and service to those who really count: the end users. by Evan Hirsh
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.