All articles by Gregor Harter
Results-Driven Marketing: A Guide to Growth and ProfitsJanuary 31, 2006 The changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis. by Johannes Bussmann, Gregor Harter, and Evan Hirsh
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.