The Coming Wave of “Social Apponomics”The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.February 22, 2011 by Matt Anderson, Henning Hagen, and Gregor Harter
Tracking the Elusive ConsumerConsumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.August 26, 2008 by John Jullens and Gregor Harter
The New Complete MarketerHow the most successful CMOs are teaching management to drive growth.August 29, 2007 by Gregor Harter, Edward C. Landry, and Andrew Tipping
Results-Driven Marketing: A Guide to Growth and ProfitsThe changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis. January 31, 2006 by Johannes Bussmann, Gregor Harter, and Evan Hirsh
Capturing Value in the Wireless Enterprise MarketJanuary 9, 2002 by Carolina Junqueira, Sajai Krishnan, and Gregor Harter
Capturing Value in the Enterprise Wireless MarketTired of waiting for 3G Wireless Technology? Try 2.5GDecember 19, 2001 by Carolina Junqueira, Sajai Krishnan, Gregor Harter, and Mark Page
