All articles by Gregor Harter
Tracking the Elusive ConsumerAugust 26, 2008 Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.by John Jullens and Gregor Harter
The New Strategic MarketerOctober 1, 2007 by Andrew Tipping, Ed Landry, and Gregor Harter
The New Complete MarketerAugust 29, 2007 How the most successful CMOs are teaching management to drive growth.by Gregor Harter, Edward C. Landry, and Andrew Tipping
Results-Driven Marketing: A Guide to Growth and ProfitsJanuary 31, 2006 The changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis. by Johannes Bussmann, Gregor Harter, and Evan Hirsh
Capturing Value in the Wireless Enterprise MarketJanuary 9, 2002 by Carolina Junqueira, Sajai Krishnan, and Gregor Harter
Capturing Value in the Enterprise Wireless MarketDecember 19, 2001 Tired of waiting for 3G Wireless Technology? Try 2.5Gby Carolina Junqueira, Sajai Krishnan, Gregor Harter, and Mark Page
Most Popular
- 1.Create a virtual watercooler to spark innovative problem-solving
- 2.How the need for secure supply chains is propelling blockchain
- 3.The secret recipe for organizational culture is no recipe
- 4.Aneeta Rattan confronts bias in the workplace
- 5.How organizations can design for agility and embrace uncertainty
Videos, Galleries, & More
- SlideshowGMO
The 10 most read s+b articles of 2020
More PwC insights
Four fault lines show a fracturing among global consumers.