All articles by Gregor Harter

The secret to profitability on the Internet has finally arrived in an innovative blend of social media, Web mobility, and creative e-commerce applications.

Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.

How the most successful CMOs are teaching management to drive growth.

The changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis.

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