The European Union is the largest single market in the world, and among the most affluent. Does that mean companies should be poised for expansion into the EU? It may take another three to four years before the market stabilizes enough for global players to think about establishing new EU locations.
Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.
strategy+business is published by certain member firms of the PwC network.