All articles by Jack McGrath
How to Brand SandApril 1, 1998 In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.by Sam I. Hill, Jack McGrath, and Sandeep Dayal
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Find out how the behavior of urban consumers is changing due to COVID-19.