Just about every product on the market, from planes to toasters to Legos, relies on microprocessors to work. But manufacturers usually treat software development for their products as an afterthought. Therein lies the problem.
Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.
strategy+business is published by certain member firms of the PwC network.