All articles by Johannes Bussmann
Results-Driven Marketing: A Guide to Growth and ProfitsJanuary 31, 2006 The changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis. by Johannes Bussmann, Gregor Harter, and Evan Hirsh
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Now is the time to shift focus from crisis mobilization and stabilization to a new set of more enduring, strategic goals.