John Jullens is the emerging markets leader for the capabilities-driven strategy platform for Strategy&, PwC’s strategy consulting business. He is a principal with PwC US. 

All articles by John Jullens

The Reverse Innovation Paradox

March 4, 2014
Business experts say a wealth of new products and ideas will flow from emerging economies to developed markets—but real-world examples are hard to find.
by John Jullens

Can China Innovate?

February 4, 2014
The country’s economic future seems to hinge on the answer, but innovation might not be the best objective right now.
by John Jullens

Solving China’s M&A Maze

April 1, 2013
Multinationals creating partnerships with Chinese companies can adopt eight best practices to help manage the unique complexities they often encounter.
by John Jullens

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