
John Jullens is the emerging markets leader for the capabilities-driven strategy platform for Strategy&, PwC’s strategy consulting business. He is a principal with PwC US.
All articles by John Jullens
The Demands on Auto SuppliersNovember 9, 2016 As they adapt to the shifting geography of sales and technological disruption, the companies that provide auto parts, components, and systems must reevaluate their product portfolios.by John Jullens and Ganesh Kalpundi
The Auto Industry’s Real ChallengeSeptember 19, 2016 While automakers pour millions into winning the autonomous vehicle race, they run the risk of ignoring the more imminent threats that could sink them before the technology becomes pervasive.by Evan Hirsh, John Jullens, and Ganesh Kalpundi
It’s No More BRICs as UsualMarch 7, 2016 The era of unbridled growth for emerging markets may be over, but that doesn’t mean the opportunities are gone.
by John Jullens
What Really Ails China’s EconomyJanuary 22, 2016 The Chinese industrial base is in urgent need of an upgrade.by John Jullens
How Emerging Markets Companies Can Avoid Growth TrapsDecember 19, 2015 Rapidly growing companies in the developing world can prepare themselves to do battle on a global stage by gaining access to vital capabilities through acquisitions or partnerships.by John Jullens
Why China’s Stock Market Crisis SpreadNovember 23, 2015 Excess liquidity in the global financial markets turned a predictable plummet into a worldwide crash.by John Jullens
The Key to Greece’s Recovery? Strategic ManagementSeptember 28, 2015 Institutional and macroeconomic reforms alone won’t solve the Greek crisis.by John Jullens
Deals That WinJuly 14, 2015 Twelve years of data shows that mergers and acquisitions that apply or enhance capabilities produce superior returns.by J. Neely, John Jullens, and Joerg Krings
How emerging markets can finally arriveMay 11, 2015 Building world-class domestic firms is the overlooked key to economic development.by John Jullens
It’s a Race to the Bottom in China’s Auto MarketSeptember 11, 2014 Chinese and foreign automakers are preparing to compete in the low-end car market.by John Jullens
Lessons from the East Asian Development ModelJuly 8, 2014 What are the paths to economic growth for today’s emerging markets?by John Jullens
The Reverse Innovation ParadoxMarch 4, 2014 Business experts say a wealth of new products and ideas will flow from emerging economies to developed markets—but real-world examples are hard to find. by John Jullens
Can China Innovate?February 4, 2014 The country’s economic future seems to hinge on the answer, but innovation might not be the best objective right now.by John Jullens
How Firms in Emerging Markets Can Play Catch-UpJanuary 7, 2014 To become world-class competitors—both at home and abroad—upstart firms must transcend their latecomer disadvantages, though a four-stage process.by John Jullens
Why Strategy Matters in Emerging Markets After AllDecember 17, 2013 The argument that companies in developing regions can succeed through execution alone simply isn’t true.by John Jullens
Best Business Books 2013: GlobalizationDecember 2, 2013 Here Come the New Competitorsby John Jullens
Will China’s New Leaders Step Up to the Plate?November 7, 2013 The world is watching as the Chinese Communist Party Congress meets to discuss reform.by John Jullens
The Gordian Knot of Global Economic GrowthOctober 15, 2013 Why politics as usual in the E.U., the U.S. and China is getting in the way of a strong recovery.by John Jullens
Why Haier and Lenovo May Soon Be Household Names September 23, 2013 Chinese brands don’t need David Brooks’s “romantic advantage,” just the right capabilities.by John Jullens
The Coming Globalization of Chinese Multinationals: Threat or Opportunity?August 6, 2013 As Chinese firms expand their international footprint, they can create unique partnerships with their Western competitors.by John Jullens
China’s Mid-Market: Where “Good Enough” Just Isn’tJuly 9, 2013 Seven principles can help multinationals sell to a rising segment of eager Chinese customers. by John Jullens
China: The Mother of All Black SwansJune 11, 2013
Low-probability, high-impact events can be catastrophic for companies doing business in the Chinese market.
by John Jullens
The Flat World Debate RevisitedMay 6, 2013 The opposing views of Thomas Friedman and Pankaj Ghemawat on the state of globalization have significant implications for multinationals.by John Jullens
Solving China’s M&A MazeApril 1, 2013 Multinationals creating partnerships with Chinese companies can adopt eight best practices to help manage the unique complexities they often encounter.by John Jullens
Is China the World’s Next Rust Belt?February 25, 2013 Rising labor costs will challenge China’s manufacturing base, but five factors point to opportunities for growth.by John Jullens
The New Chinese EconomyNovember 12, 2012 The boom years may be in the past, but China still offers big opportunities for multinationals that adapt to its new economic reality.by Sarah Butler, Edward Tse, and John Jullens
China’s Mid-Market Innovators
May 29, 2012 A new category of competitor — low-price, medium-quality Chinese B2B upstarts — is shaking up the global competitive landscape.by Edward Tse, John Jullens, and Bill Russo
The Best Years of the Auto Industry Are Still to ComeMay 26, 2009 Even as they struggle through the economic meltdown, vehicle makers can look ahead to a high-growth, flexible, global future.by Ronald Haddock and John Jullens
Tracking the Elusive ConsumerAugust 26, 2008 Consumer choice modeling can help companies improve their market share by offering a better understanding of consumer preferences.by John Jullens and Gregor Harter
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