All articles by John Loehr

Booz & Company’s annual study of R&D spending reveals the tools that are transforming innovation—from customer insight to product launch.

The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.

Booz & Company’s annual study shows that spending more on R&D won’t drive results. The most crucial factors are strategic alignment and a culture that supports innovation.

The most versatile product development programs focus on essentials.