The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.
Booz & Company’s annual study shows that spending more on R&D won’t drive results. The most crucial factors are strategic alignment and a culture that supports innovation.
Auto companies that hope to thrive in today’s diverse market will need the flexibility to realign themselves with new vehicle designs, power train alternatives, and primary brands.
