All articles by John R. Harbison
Institutionalizing Alliance Skills: Secrets of Repeatable SuccessApril 1, 1998 To compete, companies are forming alliances as never before. But quantity does not equal quality. Succeeding in an alliance requires creating the right structures for the right situations.
by John R. Harbison and Peter Pekar Jr.
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.