Leslie H. Moeller

Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.

To build closer connections to customers, start by developing analytical prowess.

As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers’ new behavior.

Myths abound regarding the pros and cons of biofuels. Here is a scorecard to separate truth from fiction.

Even in commodity categories, four simple steps can lead marketers to a high-margin brand.

Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing.

What does it take to grow shareholder value at world-class rates? More than profit and revenue increases. It takes strategic innovation to make it into the top tier.

As markets atomize, a striking new approach emerges to profitably serve fragmenting demand.