All articles by Leslie H. Moeller
Rethinking the Product LaunchMay 29, 2012 Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
The Promise of Private-label MediaMay 26, 2009 A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
Measuring Your Way to Market InsightFebruary 24, 2009 To build closer connections to customers, start by developing analytical prowess.
A Breakaway Opportunity for “Inferior” ProductsSeptember 16, 2008 As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers’ new behavior.
A Clear Look at BiofuelsApril 22, 2008 Myths abound regarding the pros and cons of biofuels. Here is a scorecard to separate truth from fiction.
The Superpremium PremiumNovember 30, 2004 Even in commodity categories, four simple steps can lead marketers to a high-margin brand.
The Better Half: The Artful Science of ROI MarketingFebruary 12, 2003 Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing.
10x Value: The Engine Powering Long-Term Shareholder ReturnsJuly 1, 1997 What does it take to grow shareholder value at world-class rates? More than profit and revenue increases. It takes strategic innovation to make it into the top tier.
Smart Customization: Profitable Growth Through Tailored Business StreamsAs markets atomize, a striking new approach emerges to profitably serve fragmenting demand.
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