All articles by Leslie H. Moeller

The Coming Wave of Digital Disruption
Technological changes foreshadow a dramatic — but manageable — shift in business logic everywhere.
November 30, 2017 by Leslie H. Moeller, Nick Hodson, and Martina Sangin
Rethinking the Product Launch
Your customer value proposition is the key to organic growth — for a fast-food chain like Wendy’s, or for any other consumer business.
May 29, 2012 by Max Cuellar, Leslie H. Moeller, and Heberto Molina
The Promise of Private-label Media
A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
May 26, 2009 by Matt Egol, Leslie H. Moeller, and Christopher Vollmer
Measuring Your Way to Market Insight
To build closer connections to customers, start by developing analytical prowess.
February 24, 2009 by Leslie H. Moeller and Edward C. Landry
A Breakaway Opportunity for “Inferior” Products
As the difficult economy causes consumers to trade down in their purchases, companies need to adjust their offerings to their customers’ new behavior.
September 16, 2008 by Leslie H. Moeller, James Ryan, and Juan Carlos Webster
A Clear Look at Biofuels
Myths abound regarding the pros and cons of biofuels. Here is a scorecard to separate truth from fiction.
April 22, 2008 by Bill Jackson, Eric Spiegel, and Leslie H. Moeller
The Superpremium Premium
Even in commodity categories, four simple steps can lead marketers to a high-margin brand.
November 30, 2004 by Leslie H. Moeller, Nick Hodson, and Brad Wolfsen
The Better Half: The Artful Science of ROI Marketing
Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing.
February 12, 2003 by Leslie H. Moeller, Sharat K. Mathur, and Randall Rothenberg
10x Value: The Engine Powering Long-Term Shareholder Returns
What does it take to grow shareholder value at world-class rates? More than profit and revenue increases. It takes strategic innovation to make it into the top tier.
July 1, 1997 by Charles E. Lucier, Leslie H. Moeller, and Raymond Held
Smart Customization: Profitable Growth Through Tailored Business Streams
As markets atomize, a striking new approach emerges to profitably serve fragmenting demand.
by Keith Oliver, Leslie H. Moeller, and Bill Lakenan

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Leslie H. Moeller

All articles by Leslie H. Moeller

The Coming Wave of Digital Disruption

Rethinking the Product Launch

The Promise of Private-label Media

Measuring Your Way to Market Insight

A Breakaway Opportunity for “Inferior” Products

A Clear Look at Biofuels

The Superpremium Premium

The Better Half: The Artful Science of ROI Marketing

10x Value: The Engine Powering Long-Term Shareholder Returns

Smart Customization: Profitable Growth Through Tailored Business Streams

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Leslie H. Moeller

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