All articles by Matt Egol

Connecting the Dots from Brand to Demand
The best consumer strategies start with knowing where and why people shop for your product.
April 19, 2017 by Emre Sucu, Matt Egol, and Edward C. Landry
Navigating Retail’s Last Mile
To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.
November 9, 2015 by Tim Laseter, Matt Egol, and Scott Bauer
Five Rules for Strategic Partnerships in a Digital World
Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
December 22, 2014 by Christopher Vollmer and Matt Egol
Apple Makes a Smart Bet on Beats
Apple is buying the electronic company’s expertise in human-centered design, not its market share.
August 4, 2014 by Matt Egol and Christopher Vollmer
Reimagine Your Enterprise
Make human-centered design the heart of your digital agenda.
April 14, 2014 by Christopher Vollmer, Matt Egol, and Naseem Sayani
How to Choose the Right Digital Marketing Model
Four clear paths for winning and retaining customers today.
January 27, 2014 by Matt Egol, Michael Peterson, and Stefan Stroh
Mobile Now
With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
June 10, 2013 by Matt Egol, Fabian Seelbach, and Naseem Sayani
The Digital Commerce Revolution
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
May 13, 2013 by Christopher Vollmer, Matt Egol, and Naseem Sayani
The Four Types of Digital Marketer
Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
December 10, 2012 by Matt Egol, Christopher Vollmer, and Klaus Hoelbling
The Social Life of Brands
A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.
August 28, 2012 by Matt Egol, Mary Beth McEuen, and Emily Falk
Consumer Packaged Goods: Invest in Shopper Marketing

February 17, 2012 by Matt Egol, J. Neely, and Richard Rawlinson
The New Consumer Frugality
Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
March 15, 2010 by Matt Egol, Andrew Clyde, and Kasturi Rangan
Reinventing Print Media
Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.
August 27, 2009 by Matt Egol, Harry Hawkes, and Greg Springs
The Promise of Private-label Media
A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
May 26, 2009 by Matt Egol, Leslie H. Moeller, and Christopher Vollmer
Major Media in the Shopping Aisle
Marketers are using digital and video technology to reach shoppers at the moment that matters most.
November 25, 2008 by Matt Egol and Christopher Vollmer

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Matt Egol

All articles by Matt Egol

Connecting the Dots from Brand to Demand

Navigating Retail’s Last Mile

Five Rules for Strategic Partnerships in a Digital World

Apple Makes a Smart Bet on Beats

Reimagine Your Enterprise

How to Choose the Right Digital Marketing Model

Mobile Now

The Digital Commerce Revolution

The Four Types of Digital Marketer

The Social Life of Brands

Consumer Packaged Goods: Invest in Shopper Marketing

The New Consumer Frugality

Reinventing Print Media

The Promise of Private-label Media

Major Media in the Shopping Aisle

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Matt Egol

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