All articles by Matt Egol

Revising strategies will help businesses to emerge stronger from COVID-19.

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.

Many companies achieve early wins with separate transformational efforts, then stall. But if combined and enhanced using “return on experience,” or ROX, measures, these two programs can unlock each other’s potential.

Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.

Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.

Companies will have to understand consumers in the context of the crisis and optimize experiences to earn their confidence.

You can transform your company by strengthening the links among all three types of activity.

The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.

Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.

The best consumer strategies start with knowing where and why people shop for your product.

To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.

Apple is buying the electronic company’s expertise in human-centered design, not its market share.

Make human-centered design the heart of your digital agenda.

Four clear paths for winning and retaining customers today.

With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.

A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.

Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.

Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.

Marketers are using digital and video technology to reach shoppers at the moment that matters most.