Matt Egol

The best consumer strategies start with knowing where and why people shop for your product.

To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.

Apple is buying the electronic company’s expertise in human-centered design, not its market share.

Make human-centered design the heart of your digital agenda.

Four clear paths for winning and retaining customers today.

With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.

A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.

Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.

A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.

Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.

Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.

Marketers are using digital and video technology to reach shoppers at the moment that matters most.