Matt Egol is a leading practitioner in digital strategies for Strategy&, PwC’s strategy consulting business. Based in New York, he is a principal with PwC US.
All articles by Matt Egol
Targeted marketing campaigns are the key to capturing the at-home consumerAugust 20, 2020 Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.
Reimagine your entire brand portfolioAugust 7, 2020 COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
Three capabilities will help retailers “win the trip” through and beyond the COVID-19 crisisJune 24, 2020 Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.
For retailers, trust is key to accelerating out of COVID-19June 1, 2020 Companies will have to understand consumers in the context of the crisis and optimize experiences to earn their confidence.
ROX3: Boosting returns on leadership, customer, and employee experienceJanuary 27, 2020 You can transform your company by strengthening the links among all three types of activity.
Why Net Promoter Score is past its primeMay 22, 2019 The metric was useful in simpler times, when companies were beginning to understand the importance of customer experience. But it’s time to replace it.
ROX: How to get started with the new experience metricMarch 29, 2019 Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.
Connecting the Dots from Brand to DemandApril 19, 2017 The best consumer strategies start with knowing where and why people shop for your product.
Navigating Retail’s Last Mile November 9, 2015 To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.
Five Rules for Strategic Partnerships in a Digital WorldDecember 22, 2014 Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
Apple Makes a Smart Bet on BeatsAugust 4, 2014 Apple is buying the electronic company’s expertise in human-centered design, not its market share.
Reimagine Your EnterpriseApril 14, 2014 Make human-centered design the heart of your digital agenda.
How to Choose the Right Digital
Marketing ModelJanuary 27, 2014 Four clear paths for winning and retaining customers today.
Mobile NowJune 10, 2013 With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
The Digital Commerce RevolutionMay 13, 2013 A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
The Four Types of Digital MarketerDecember 10, 2012 Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.
The Social Life of BrandsAugust 28, 2012 A marketing strategy informed by neuroscience can help companies enhance customer engagement — and make better use of tools like social media.
Consumer Packaged Goods: Invest in Shopper Marketing
February 17, 2012
The New Consumer FrugalityMarch 15, 2010 Retailers must adapt to the enduring shift in U.S. consumer spending and behavior, according to a new Booz & Company survey of buying habits.
Reinventing Print MediaAugust 27, 2009 Four new strategies offer a path to future profits for today’s troubled newspaper and magazine companies.
The Promise of Private-label MediaMay 26, 2009 A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways.
Major Media in the Shopping AisleNovember 25, 2008 Marketers are using digital and video technology to reach shoppers at the moment that matters most.
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