Matt Egol is a leading practitioner in digital strategies for Strategy&, PwC’s strategy consulting business. Based in New York, he is a principal with PwC US.
All articles by Matt Egol
ROX: How to get started with the new experience metricMarch 29, 2019 Make sure you understand “return on experience” — the new way of tracking the results of your investments in customer and employee experiences — and how to implement it.by Matt Egol, Reid Carpenter, and Sujay Saha
Five Rules for Strategic Partnerships in a Digital WorldDecember 22, 2014 Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.by Christopher Vollmer and Matt Egol
The Four Types of Digital MarketerDecember 10, 2012 Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field.by Matt Egol, Christopher Vollmer, and Klaus Hoelbling
Consumer Packaged Goods: Invest in Shopper Marketing
February 17, 2012
by Matt Egol, J. Neely, and Richard Rawlinson