All articles by Matt Palmquist
Make the most of your influencersDecember 4, 2020 New research offers a taxonomy that can help marketers choose the right partners and deploy them effectively.
Boycotts unsettle boardsNovember 13, 2020 A director’s beliefs can prompt his or her departure when the company finds itself targeted by the public.
When it’s “us vs. them” in the executive suiteOctober 1, 2020 Clearing out long-serving executives might seem a natural first step for a new CEO, but it can backfire in challenging times.
Clocking in, 21st-century styleSeptember 3, 2020 In the era of telecommuting, what qualifies as “working time”? A new paper proposes a way to track employees’ hours on the job while respecting their time off.
When the CEO gets divorced, who else pays the price?July 16, 2020 More marriages are expected to end following COVID-19 lockdowns, and boards should be aware of what that means for CEOs.
Embracing the impersonal approach to customer serviceJune 18, 2020 Businesses should consider the pros and cons of adopting digital customer service systems.
Want your employees to behave on social media? Spell out the rulesMay 14, 2020 Many employees are unaware of their firm’s policy on personal social media use, which creates perceptions of unfairness when they cross the line.
Climate change risks and shareholder activismApril 22, 2020 It isn’t mandatory for U.S. firms to report potential environmental risks, but shareholders increasingly seek the information.
A deep dive into cause-related marketingMarch 19, 2020 Corporate charity campaigns and donations are popular marketing tools. But do they pay off?
The three Ts of handling consumer dataJanuary 23, 2020 Customers give personal information to companies that are careful about trust, transparency, and the type of data they request.
Help old habits die easierDecember 13, 2019 A "stop-doing" culture frees employees from embedded routines and perspectives, which makes room for innovative thinking.
Taking a closer look at female board appointmentsNovember 14, 2019 Firms facing pressure to add women to the board tend to increase the number of seats, not replace incumbent men — which dilutes the female directors’ power.
How subsidiaries can emerge as “centers of excellence”
October 23, 2019 A case study shows how a small business arm can deliver real value and innovation to a multinational.
Electronic word-of-mouth can make or break a product launchAugust 23, 2019 It’s the sentiment, not the volume, of posts that matters.
Keep your CSR programs on trackAugust 8, 2019 Corporate social responsibility can be tricky, especially for multinationals. A new study lays out some guidance.
How fake news can taint a brand’s imageJune 6, 2019 When a company’s ads run next to fabricated articles, its reputation suffers.
The hidden perils of temp turnoverMay 2, 2019 In the gig economy, more companies are employing temporary workers for greater flexibility. But that strategy comes at a cost.
The silver lining of an aging populationMarch 4, 2019 Economists often warn that an abundance of elders will be problematic for the economy. But new research shows that such a demographic shift could be a good thing.
How to Tell When It’s Quittin’ TimeJanuary 31, 2019 To deter turnover, managers can watch for the behaviors that employees exhibit when they are considering leaving.
The Jolly and Folly of Holiday Decor for RetailersDecember 21, 2018 Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
Try a New Hiring Framework to Attract Knowledge StarsNovember 15, 2018 Traditional HR practices won’t suffice when firms seek to attract the sometimes quirky, and always necessary, idea people.
What happens when the salary-secrecy taboo is broken?October 25, 2018 Employees who know what their bosses earn work harder, but the opposite is true if their colleague’s paycheck is bigger.
Workplace perks: Wasteful indulgence or powerful profit driver?August 20, 2018 A study of firms in 43 countries finds that treating employees well pays off.
The Unfunny Side of Wisecracking BossesJuly 2, 2018 Although supervisors’ humor can boost workplace morale, too many jokes or the wrong sort can leave employees feeling disengaged and more apt to break the rules.
The balancing act of corporate social responsibility programsMay 31, 2018 Employees often take a pay cut to participate in CSR programs, but many do so to gain career skills.
The Risks and Costs of Cyber-AttacksMay 9, 2018 High-profile companies that frequently use consumer data are targets, and negative effects linger for years.
When Cookie Monster Goes on a DietMarch 9, 2018 Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.
Can Workaholism Be Good for You?
January 18, 2018 For people who put in long hours but love their jobs, a sense of fulfillment seems to offset unhealthy stress.
Four rules for courting the 21st-century customerNovember 27, 2017 In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.
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