The Jolly and Folly of Holiday Decor for Retailers
Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
December 21, 2018 
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Try a New Hiring Framework to Attract Knowledge Stars
Traditional HR practices won’t suffice when firms seek to attract the sometimes quirky, and always necessary, idea people.November 15, 2018 by Matt Palmquist -
What Happens When the Salary-Secrecy Taboo Is Broken?
Employees who know what their bosses earn work harder, but the opposite is true if their colleague’s paycheck is bigger.October 25, 2018 by Matt Palmquist -
Workplace Perks: Wasteful Indulgence or Powerful Profit Driver?
A study of firms in 43 countries finds that treating employees well pays off.August 20, 2018 by Matt Palmquist -
The Unfunny Side of Wisecracking Bosses
Although supervisors’ humor can boost workplace morale, too many jokes or the wrong sort can leave employees feeling disengaged and more apt to break the rules.July 2, 2018 by Matt Palmquist -
The Balancing Act of Corporate Social Responsibility Programs
Employees often take a pay cut to participate in CSR programs, but many do so to gain career skills.May 31, 2018 by Matt Palmquist -
The Risks and Costs of Cyber-Attacks
High-profile companies that frequently use consumer data are targets, and negative effects linger for years.May 9, 2018 by Matt Palmquist -
When Cookie Monster Goes on a Diet
Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.March 9, 2018 by Matt Palmquist -
Can Workaholism Be Good for You?
For people who put in long hours but love their jobs, a sense of fulfillment seems to offset unhealthy stress.January 18, 2018 by Matt Palmquist -
Four Rules for Courting the 21st-Century Customer
In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.November 27, 2017 by Matt Palmquist -
Want More Ethical Employees? Give ’Em a Nudge
A subtle suggestion from management can positively influence employee behavior, but a heavy-handed approach is likely to backfire.October 26, 2017 by Matt Palmquist -
Does Online Crowdfunding Reward Actual Innovation?
Although crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.September 27, 2017 by Matt Palmquist -
Looking for a Better IT Project Manager? Try the Hybrid Model
As business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.August 24, 2017 by Matt Palmquist -
140 Characters Can Make or Break Your Brand
An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.July 20, 2017 by Matt Palmquist -
Next-Level Cybersecurity: Preparing for Internet Shutdown
Companies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.June 29, 2017 by Matt Palmquist -
Your Next Corporate Leader Should Have a Pilot’s License
CEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.May 18, 2017 by Matt Palmquist -
For Startups, Giving Up Control Is Key to Creating Value
Young firms are valued significantly higher and attract more financing after their founders relinquish some power.April 19, 2017 by Matt Palmquist -
How TiVo Confronted the Disruptor’s Dilemma
Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.March 23, 2017 by Matt Palmquist -
Turn a Growth Bump into a Boon
Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.February 23, 2017 by Matt Palmquist -
How Strategy Talk Creates Value
Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price.February 16, 2017 by Matt Palmquist -
Return on Design
Companies that receive awards for product design see an immediate uptick in stock price.February 9, 2017 by Matt Palmquist -
Doing the Super Bowl Ad Math
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.February 1, 2017 by Matt Palmquist -
Sorting through Corporate Protest Tactics
Activist groups’ ideological stance, as well as a company’s own characteristics, shape the types of strategies used to effect change.January 26, 2017 by Matt Palmquist -
How Smartphone Apps Influence the Way We Shop
Consumers who use mobile apps tend to make more-frequent purchases, spend less per transaction, and return items more often than those who don’t.January 19, 2017 by Matt Palmquist -
A Silver Lining in Gray Markets? It’s Complicated.
Although manufacturers can derive some short-term benefits from unauthorized retailers, outright bootlegging is harmful to profits and reputation.January 12, 2017 by Matt Palmquist -
What It Takes to Stay Ahead of the Competition
For companies, sustaining a consistently high level of performance requires unique capabilities that may differ sharply from the strategies they used to succeed in the first place.January 5, 2017 by Matt Palmquist -
Understanding the “Ricochet Effect” of Bad News
Profit warnings not only hurt a company’s domestic rivals, but also international competitors, and can cause industry-wide investor skittishness.December 22, 2016 by Matt Palmquist -
Female CEOs: A Steady Hand at the Wheel
The number of women presiding over large companies still lags far behind men, yet the firms they lead tend to be more risk averse and more profitable over the long term.December 15, 2016 by Matt Palmquist -
The Myth of the Coveted Loyal Shopper
When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth.December 8, 2016 by Matt Palmquist -
Want an Innovative Culture? Be Kind to Your Creative Thinkers
Companies with employee-friendly policies produce more patents, which shareholders highly value and result in long-term financial benefits.December 1, 2016 by Matt Palmquist
All articles by Matt Palmquist
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