All articles by Matt Palmquist
Electronic word-of-mouth can make or break a product launchAugust 23, 2019 It’s the sentiment, not the volume, of posts that matters.
Keep your CSR programs on trackAugust 8, 2019 Corporate social responsibility can be tricky, especially for multinationals. A new study lays out some guidance.
How fake news can taint a brand’s imageJune 6, 2019 When a company’s ads run next to fabricated articles, its reputation suffers.
The hidden perils of temp turnoverMay 2, 2019 In the gig economy, more companies are employing temporary workers for greater flexibility. But that strategy comes at a cost.
The silver lining of an aging populationMarch 4, 2019 Economists often warn that an abundance of elders will be problematic for the economy. But new research shows that such a demographic shift could be a good thing.
How to Tell When It’s Quittin’ TimeJanuary 31, 2019 To deter turnover, managers can watch for the behaviors that employees exhibit when they are considering leaving.
The Jolly and Folly of Holiday Decor for RetailersDecember 21, 2018 Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
Try a New Hiring Framework to Attract Knowledge StarsNovember 15, 2018 Traditional HR practices won’t suffice when firms seek to attract the sometimes quirky, and always necessary, idea people.
What happens when the salary-secrecy taboo is broken?October 25, 2018 Employees who know what their bosses earn work harder, but the opposite is true if their colleague’s paycheck is bigger.
Workplace Perks: Wasteful Indulgence or Powerful Profit Driver?August 20, 2018 A study of firms in 43 countries finds that treating employees well pays off.
The Unfunny Side of Wisecracking BossesJuly 2, 2018 Although supervisors’ humor can boost workplace morale, too many jokes or the wrong sort can leave employees feeling disengaged and more apt to break the rules.
The Balancing Act of Corporate Social Responsibility ProgramsMay 31, 2018 Employees often take a pay cut to participate in CSR programs, but many do so to gain career skills.
The Risks and Costs of Cyber-AttacksMay 9, 2018 High-profile companies that frequently use consumer data are targets, and negative effects linger for years.
When Cookie Monster Goes on a DietMarch 9, 2018 Consumers’ bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.
Can Workaholism Be Good for You?
January 18, 2018 For people who put in long hours but love their jobs, a sense of fulfillment seems to offset unhealthy stress.
Four rules for courting the 21st-century customerNovember 27, 2017 In the era of social media and big data, maintaining consumer relationships is a lot trickier than it used to be.
Want More Ethical Employees? Give ’Em a NudgeOctober 26, 2017 A subtle suggestion from management can positively influence employee behavior, but a heavy-handed approach is likely to backfire.
Does Online Crowdfunding Reward Actual Innovation?September 27, 2017 Although crowdfunding has been hailed as a brilliant new tool for edgy entrepreneurs, Internet investors tend to back safer, less groundbreaking products.
Looking for a Better IT Project Manager? Try the Hybrid ModelAugust 24, 2017 As business and technology strategies become more integrated, companies need an IT manager who can watch the bottom line and communicate, as well as do the hard coding.
140 Characters Can Make or Break Your BrandJuly 20, 2017 An informal social media style can backfire on an unknown company or boost trust among an audience that is already familiar with the firm.
Next-Level Cybersecurity: Preparing for Internet ShutdownJune 29, 2017 Companies around the world need a comprehensive plan in place to ensure that critical business can still get done in the case of a prolonged Web outage.
Your Next Corporate Leader Should Have a Pilot’s LicenseMay 18, 2017 CEOs who fly planes in their spare time take on risks and seek out new experiences, traits that lead them to preside over firms with better innovation outcomes.
For Startups, Giving Up Control Is Key to Creating ValueApril 19, 2017 Young firms are valued significantly higher and attract more financing after their founders relinquish some power.
How TiVo Confronted the Disruptor’s DilemmaMarch 23, 2017 Upstart firms that want to break into an established sector often must collaborate with the very power brokers they seek to unseat.
Turn a Growth Bump into a BoonFebruary 23, 2017 Traditional marketing tends toward rigidity and long-range planning, but firms must break out of this framework to exploit unexpected, one-off events.
How Strategy Talk Creates ValueFebruary 16, 2017 Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price.
Return on DesignFebruary 9, 2017 Companies that receive awards for product design see an immediate uptick in stock price.
Doing the Super Bowl Ad MathFebruary 1, 2017 Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.
Sorting through Corporate Protest TacticsJanuary 26, 2017 Activist groups’ ideological stance, as well as a company’s own characteristics, shape the types of strategies used to effect change.
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