All articles by Michael Linton

Best Buy's 70 Percent Solution

November 30, 2006
By aiming to get innovative marketing programs 70 percent complete before launching them, the electronics retailer gained more marketing knowledge than it would have achieved with a more conservative approach.
by Michael Linton


PwC insights
1,581 CEOs from 83 territories share their views on growth, technology regulation, upskilling, and climate change.