Minoo Javanmardian is a partner with Strategy& based in Chicago. She focuses on strategy, strategy-based transformation, and delivery-system innovation for payors and providers.
All articles by Minoo Javanmardian
Flipping the “Switch”: Big Pharma’s Biggest ChallengeOctober 10, 2002 Drug companies believe they’ll reap billions taking prescription medicines “over the counter.” But the strategy is no substitute for real innovation.by Minoo Javanmardian, Alexander Kandybin, and Martin Kihn
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And what it will look like on the ground.