All articles by Randall Rothenberg
The Better Half: The Artful Science of ROI MarketingFebruary 12, 2003 Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing.
by Leslie H. Moeller, Sharat K. Mathur, and Randall Rothenberg
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- Interactiveby Myles Mellor
For industrial companies, the COVID-19 pandemic could lead to particularly severe economic repercussions.