All articles by Rhonda Germany
The Priceline ProblemJanuary 1, 2001 by Raman Muralidharan and Rhonda Germany
WebHouse Rocked: Why Priceline's Groceries and Gasoline Venture FailedNovember 1, 2000 The short self life of Priceline's WebHouse shows some products aren't suited to dynamic pricing. But it doesn't mean the model can't work.by Raman Muralidharan and Rhonda Germany
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