All articles by Richard Rawlinson
Consumer Packaged Goods: Invest in Shopper Marketing
February 17, 2012
by Matt Egol, J. Neely, and Richard Rawlinson
Leadership Lessons and the Economic CrisisNovember 16, 2009 Predictably, one result of the economic crisis is the cry for a new style of leadership. In thinking about what qualities are needed as we move forward, it’s helpful to consider where we’ve been and what the times will require from the next generation of leaders.by Richard Rawlinson
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.