All articles by Robert Hutchens
What's Driving Prescription Drug Costs?September 29, 2003 Spending on prescription drugs is one of the biggest contributors to the unrelenting rise in the cost of health care for business. Critics of rising drug costs are quick to blame pharmaceutical companies’ advertising and aggressive sales practices for the problem. In fact, the real culprit is a third-party reimbursement system that undermines economic incentives to control costs.by Heather Burns, Charles Beever, and Robert Hutchens
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.