All articles by Robert J. Thomas

Conceptual Re-engineering at Nissan

April 1, 1997
Robert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts consumers' needs first.
by Robert J. Thomas


PwC Insights
Upskilling for a digital world, part of PwC’s 22nd CEO Survey trends series.