strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Robert J. Thomas

    All articles by Robert J. Thomas

  • Conceptual Re-engineering at Nissan

    Robert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts consumers' needs first.
    April 1, 1997 by Robert J. Thomas