All articles by Robert Lukefahr
Making Mergers E-Merge: Using the Internet to Jump-Start IntegrationOctober 1, 2000 With a "clean team" and a digital platform, BP and Amoco shaved months from their merger closing — and added immeasurably to shareholder value. by Art Fritzson, Robert Lukefahr, Amy Asin, Sanjay Bhatia, and Viren Doshi
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.