All articles by Sam I. Hill
"All Consumers Are Not Created Equal" by Garth HallbergApril 1, 1996 All Consumers Are Not Created Equal by Garth Hallberg. (320 pages, John Wiley & Sons, 1995)by Sam I. Hill
Restoring Relevance to the Marketing Department: Dismantling the BrandocracyLoyalty to brands has been declining. But don't blame it on the consumers. A new, more analytical marketing model is needed, one that sheds more light on the myriad of customer needs and understands the value of relationships.by Sam I. Hill, David L. Newkirk, and Wayne Henderson
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And what it will look like on the ground.