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All articles by Sara Bergson

Partners at the Point of Sale

August 29, 2007

With “shelf-centered collaboration,” manufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer.

by Rich Kauffeld, Johan Sauer, and Sara Bergson

Virtual Scale: Alliances for Leverage

August 26, 2005

Smaller companies can compete with industry giants by pooling resources with carefully chosen partners.

by Doug Hardman, David Messinger, and Sara Bergson

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