Steve Barr is a partner with PwC US, based in San Francisco. He is the PwC US retail and consumer markets leader and is a member of the board of directors of the National Retail Federation (NRF) Foundation.
All articles by Steve Barr
Today’s Retail Needs Both Tech and the Human TouchMay 17, 2018 Digital tools can enhance the customer experience, but won’t replace people.by Steve Barr and Ellen Davis
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