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Steve Barr is a partner with PwC US, based in San Francisco. He is the PwC US retail and consumer markets leader and is a member of the board of directors of the National Retail Federation (NRF) Foundation.

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All articles by Steve Barr

The newest shopping trend isn’t new at all

December 20, 2019

The rental and resale markets are booming for products as diverse as fashion and camping gear — and it's creating an opening for brands to reinvent their business model.

by Steve Barr

Today’s Retail Needs Both Tech and the Human Touch

May 17, 2018

Digital tools can enhance the customer experience, but won’t replace people.

by Steve Barr and Ellen Davis

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Meet modern compliance: Using AI and data to manage business risk better

AI in the announcer’s booth

The urgent need for sophisticated leadership

Case for change: Ensuring equal opportunity digital access for global youth

Forward to normal

India’s digital-first banker

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All articles by Steve Barr

The newest shopping trend isn’t new at all

Today’s Retail Needs Both Tech and the Human Touch

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