Steven Treppo

All articles by Steven Treppo

Forecasting the Winners in Luxury’s Slow Recovery
Retailers are courting the next generation of aspirational buyers.
October 15, 2010 by Steven Treppo and Bart Sayer
Services in Search of True Marketing ROI
Service industries -- including financial services, health care, utilities, and telecom -- have access to vast consumer data, but lack the tools that most consumer goods companies use to understand customer behavior.
May 29, 2007 by Joni Bessler, Steven Treppo, and Ashok Notaney
Getting a Return on Financial-Services Marketing
The financial industry lags others in making the connection between marketing investments and returns. Three analytical tools can help financial-services companies develop the capability to see more clearly.
February 6, 2007 by Joni Bessler, Steven Treppo, and Ashok Notaney
How to Slim Down a Brand Portfolio
The objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain.
August 28, 2006 by Nikhil Bahadur, Edward C. Landry, and Steven Treppo

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