Steven Treppo is a leading practitioner in the consumer packaged goods and food subsectors for PwC’s consumer markets practice and in sales and marketing capabilities for Strategy&, PwC’s strategy consulting business. Based in Cleveland, he is a principal with PwC US.
All articles by Steven Treppo
Forecasting the Winners in Luxury’s Slow RecoveryOctober 15, 2010 Retailers are courting the next generation of aspirational buyers.
Services in Search of True Marketing ROIMay 29, 2007 Service industries -- including financial services, health care, utilities, and telecom -- have access to vast consumer data, but lack the tools that most consumer goods companies use to understand customer behavior.
Getting a Return on Financial-Services MarketingFebruary 6, 2007 The financial industry lags others in making the connection between marketing investments and returns. Three analytical tools can help financial-services companies develop the capability to see more clearly.
How to Slim Down a Brand PortfolioAugust 28, 2006 The objective is not merely to divest brands, but to achieve higher rates of growth for the brands that remain.
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