skip to main content skip to main navigation

All articles by Steven Wheeler

Why Your Next CEO Should Come from Inside

December 11, 2007
Harvard Business School professor Joseph L. Bower believes that only home-grown leaders have the sense of history and respect for culture to bring companies through major transitions. But not every insider is up to the job.
by Steven Wheeler

How the Auto Industry Should Embrace CRM

May 1, 2002
Information technology is a costly enabler of customer relationship management (CRM). But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the auto industry.
by Steven Wheeler

More PwC insights
In one of the largest global surveys of workers, people revealed a mostly optimistic story, but one with some concerning undercurrents.