All articles by Steven Wheeler
Channel Champions: The Rise and Fall of Product-Based DifferentiationOctober 1, 1999 Welcome to the new era — where companies are known by their innovative channels, not their commoditized products.
by Evan Hirsh and Steven Wheeler
Changing Channels In The Automotive Industry: The Future of Automotive Marketing and DistributionJanuary 1, 1999 The business of selling cars is changing. New competitive rules will apply. With these changes comes a shift in power.by Evan Hirsh, Louis F. Rodewig, Peter Soliman, and Steven Wheeler
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A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.