All articles by Steven Wheeler
A Blueprint for Strategic LeadershipNovember 28, 2007 How to build an organization in which executives will flourish.by Steven Wheeler, Walter McFarland, and Art Kleiner
The Era of the Inclusive LeaderMay 29, 2007 As turnover levels off, our annual CEO succession study shows chief executives and their boards adopting new survival strategies.by Chuck Lucier, Steven Wheeler, and Rolf Habbel
Building a Better MatchmakerNovember 29, 2005 How a “customer-sensing capability” can do a better job of connecting people to the cars — and other purchases — of their dreams.by Maarten Jager and Steven Wheeler
How the Auto Industry Should Embrace CRMMay 1, 2002 Information technology is a costly enabler of customer relationship management (CRM). But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the auto industry.by Steven Wheeler
Information Is the Fuel for Automotive CRMApril 9, 2002 by Steven Wheeler
Channel Champions: The Rise and Fall of Product-Based DifferentiationOctober 1, 1999 Welcome to the new era — where companies are known by their innovative channels, not their commoditized products.
by Evan Hirsh and Steven Wheeler
Changing Channels In The Automotive Industry: The Future of Automotive Marketing and DistributionJanuary 1, 1999 The business of selling cars is changing. New competitive rules will apply. With these changes comes a shift in power.by Evan Hirsh, Louis F. Rodewig, Peter Soliman, and Steven Wheeler
Videos, Galleries, & More
- SlideshowGMO
The 10 most read s+b articles of 2020
More PwC insights
Bold insights for bold leaders. A new series that addresses the most urgent forces facing business leaders in 2021 — and beyond. Explore the series.