Thomas A. Stewart is the executive director of the National Center for the Middle Market at Ohio State University.
All articles by Thomas A. Stewart
The Power of Price PointsOctober 17, 2018 Customer segmentation is not just a revenue tool, but also a way to achieve excellence in execution.
The Legacy of IKEA Founder Ingvar KampradFebruary 12, 2018 He understood that everything a company sells — and everything its customers do — should contribute to the experience.
Happy 50th Birthday, ATMJune 27, 2017 Banking’s greatest technological innovation offers timeless lessons in improving customer experience.
How Howard Schultz’s Angel Poised Starbucks for SuccessJanuary 10, 2017 Few have resolved the tension between identity and growth as masterfully as the coffee chain’s CEO.
The Art of Customer DelightNovember 1, 2016 The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model.
CEMEX’s Strategic MixApril 13, 2015 An s+b Roundtable: This Mexican cement company redefined itself as a global solutions provider with the critical capabilities to match. See also “The Foundation of CEMEX’s Success — In Pictures.”
Winning Moves for 12 IndustriesFebruary 17, 2012 Every industry faces its own challenges in 2012’s turbulent, uncertain economic environment. These capabilities systems could pave the way for business growth and development in a dozen key sectors.
Preparing for a Demographic Dividend
May 25, 2010 At the World Economic Forum’s fall meeting in New Delhi, five experts discussed the challenges and opportunities India faces as its population becomes increasingly youthful.
Putting Strategy into PracticeApril 19, 2010 Celebrating a “must-read” concept, based on data from thousands of companies: Information flow and decision rights are integral parts of the strategic process.
PwC Insights
A five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.
