All articles by Victoria Griffith
Scrambled Egg: The Making and Breaking of an Online BankApril 1, 2001 For the pioneering U.K. startup, clicks without bricks and building share without care led to a first-mover disadvantage.by Victoria Griffith
Tailored Marketing on the Internet: Does It Really Capture Customers?October 1, 1999 Forget all the hype about "tailored marketing" on the Internet. The Web is just as likely to drive a wedge between retailers and their customers as it is to bring them closer.
by Victoria Griffith
Branding.com: How Bricks-and-Mortar Companies Can Make it on InternetApril 1, 1999 How do you turn your real-estate investments into a thriving Web storefront? Make sure you have a strategic approach to reaching your customers. by Victoria Griffith
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