Vinay Couto is an advisor to executives for Strategy&, PwC’s strategy consulting business. Based in Chicago, he is a principal with PwC US. He oversees the firm’s people and organization strategy practice and co-directs the Fit for Growth* platform.

* Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.

All articles by Vinay Couto

Optimizing Overhead to Promote Growth

July 31, 2007
Great companies are always looking for ways to cut costs — in finance, HR, IT, and other general and administrative services. But stringent cost management is counterproductive when it shortchanges your ability to grow or hamstrings your best people. The answer lies in optimizing overhead: designing services from the market back, using IT more effectively, and looking beyond conventional approaches and geographical borders for solutions.
by Vinay Couto and Frank Galioto

Outsourcing for Virtuosos: How to Master the Art of Global Enterprise

December 6, 2006
How your company can master the art of global enterprise.
by Vinay Couto and Ashok Divakaran

The Rise of the Activist CFO

May 16, 2005
An ongoing survey finds that “activist” chief financial officers are becoming strategic assets to their companies — a change in job description that may not only improve their company’s performance but also enhance their career options.
by Vinay Couto, Frank Galioto, and Mark J. Moran


PwC insights
PwC and the World Bank Group reveal what we can learn from tax regimes in 190 economies around the world.