
Vinay Couto is an advisor to executives for Strategy&, PwC’s strategy consulting business. Based in Chicago, he is a principal with PwC US. He oversees the firm’s people and organization strategy practice and co-directs the Fit for Growth* platform.
* Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.
All articles by Vinay Couto
Building trust while cutting costsJanuary 10, 2017 During a restructuring, rumors spread and fear takes hold. You can reduce the turmoil by finding ways to inform, empower, and inspire employees.by Vinay Couto, Deniz Caglar, and John Plansky
Be Your Own Activist InvestorOctober 19, 2015 With these 10 principles for rethinking cost management, you can maximize value and avoid threats from Wall Street.by Deniz Caglar, Vinay Couto, and Gary L. Neilson
How to Prepare Your Company for GrowthFebruary 14, 2014 Take Booz & Company’s Fit for Growth* Index profiler and find out what you need to be successful in the long term.by Vinay Couto and Deniz Caglar
How Ready Are You for Growth?August 27, 2013 A Booz & Company study reveals that only 17 percent of companies are poised for a profitable future.by Ashok Divakaran and Vinay Couto
Seven Value Creation Lessons from Private EquityJanuary 30, 2012 What top-tier PE firms can teach public companies about creating and sustaining value over time.by Vinay Couto, Ashok Divakaran, and Deniz Caglar
It Makes Sense to AdjustMay 25, 2010 Business transformation is now a continuous process that most companies haven’t mastered. Here’s a formula for managing ongoing change.by Vinay Couto, Frank Ribeiro, and Andrew Tipping
Is Backshoring the New Offshoring? October 21, 2008 The business press is touting a return of offshored jobs to the U.S. — but we’re not buying it. by Vinay Couto, Ashok Divakaran, and Matt Mani
Optimizing Overhead to Promote GrowthJuly 31, 2007 Great companies are always looking for ways to cut costs — in finance, HR, IT, and other general and administrative services. But stringent cost management is counterproductive when it shortchanges your ability to grow or hamstrings your best people. The answer lies in optimizing overhead: designing services from the market back, using IT more effectively, and looking beyond conventional approaches and geographical borders for solutions.by Vinay Couto and Frank Galioto
Optimizing Overhead to Promote GrowthJuly 31, 2007 by Vinay Couto and Frank Galioto
Culture Change: Calling on Philosophers and EngineersMay 15, 2007 By blending the poetic with the quotidian, organizational strategies and cultures can find common ground. by Vinay Couto, Nikos Mourkogiannis, and Gary L. Neilson
Outsourcing for Virtuosos: How to Master the Art of Global EnterpriseDecember 6, 2006 How your company can master the art of global enterprise.by Vinay Couto and Ashok Divakaran
How to Be an Outsourcing VirtuosoAugust 28, 2006 As the turbulent global services industry matures, a highly skilled cadre of master providers and customers is emerging. by Vinay Couto and Ashok Divakaran
The Rise of the Activist CFOMay 16, 2005 An ongoing survey finds that “activist” chief financial officers are becoming strategic assets to their companies — a change in job description that may not only improve their company’s performance but also enhance their career options.by Vinay Couto, Frank Galioto, and Mark J. Moran
Not Your Father's CFOMarch 1, 2005 With Sarbanes-Oxley at their backs and growth on the horizon, leading chief financial officers are transforming their roles
and their companies.by Vinay Couto, Irmgard Heinz, and Mark J. Moran
Not Your Father’s CFOFebruary 15, 2005 With Sarbanes-Oxley at their backs and growth on the horizon, leading chief financial officers are transforming their roles...and their companies.by Vinay Couto, Irmgard Heinz, and Mark J. Moran
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