Matt Palmquist is a freelance business journalist based in Oakland, Calif.

All articles by Matt Palmquist

Doing the Super Bowl Ad Math

February 1, 2017
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.
by Matt Palmquist

Nice Guys Finish First

August 4, 2016
When hiring CEOs, companies appear to focus on interpersonal skills while overlooking the candidate’s capacity to get the job done.
by Matt Palmquist

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