All articles by Matt Palmquist
For New Product Design, “Likes” Can Lead You AstrayMay 7, 2015 Your next innovation breakthrough probably won’t come from social media.
In Customer Service, In with the New Doesn’t Mean Out with the OldApril 30, 2015
Customer service websites can help B2B firms keep their costs down, but they must invest in traditional hotlines and tech support to satisfy their neediest clients.
Taking an Innovative Step ForwardApril 23, 2015 Conventional wisdom suggests that delays during the new product development cycle can hinder a project, or even kill it entirely. It’s time to rethink this narrow outlook.
When the Search for People Skills BackfiresApril 16, 2015 Job ads that specifically seek team players can have the unintended downside of scaring away potential hires with technical rather than collaborative skill sets.
Demand Growing for Supply Chain ExecsApril 9, 2015 Large companies are recruiting an increasing number of top executives with experience in supply chain management. But the financial payoff remains elusive.
Protecting IP from 3D Printing: What Companies Need to KnowApril 2, 2015 Many companies were caught unawares by the threat of online music piracy in the 1990s. But the lessons they learned then can teach them how to deal with new technological dangers.
A Culture of PersonalityMarch 19, 2015 A CEO’s character can change a company’s culture, the way it operates, and its performance.
Sometimes It Pays to Be the UnderdogMarch 3, 2015
Large chains that compete too aggressively against small businesses may suffer the wrath of consumers.
The Buzzkill BossFebruary 25, 2015 The joys and struggles that leaders experience at home have a major impact on their attitudes at work, as well as on their subordinates’ moods and performance.
Using Wikipedia to Your Firm’s AdvantageFebruary 18, 2015
Establishing a profile on Wikipedia can be a boon for companies, but managers must forge ties with the site’s contributors rather than relying on typical marketing strategies.
The Dangers of Too Much Workplace CohesionFebruary 10, 2015 Although personal relationships among coworkers are usually viewed as positive, excessive socialization can lead to a decline in team performance.
Honesty (about Your Costs) Is the Best PolicyFebruary 6, 2015 Being honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
Nice Companies Finish FirstJanuary 29, 2015
Firms that make an effort to be responsible are rewarded more than those that seek only to make money.
Gone Phishin’: A Threat Companies Can’t IgnoreJanuary 22, 2015
The loss in stock value and trading volume for companies targeted by phishing scams proves that firms have plenty to lose from these high-tech attacks.
The Value of the CEO Variety PackJanuary 15, 2015 A chief executive with a diverse background usually brings innovation and new ideas to a company, but the shake-up doesn’t necessarily pay off.
Pay Well, But Not Too WellJanuary 7, 2015 While compensating managers generously might induce more of them to stay, paying anyone too much can upset the balance of the executive suite.
Gossip in the Workplace Could Signal Larger ProblemsDecember 23, 2014 Potentially harmful rumors can start because employees feel inadequately informed, and they can spread when companies fail to keep their promises to their workers.
Why a CEO’s Trip to the Bahamas Could Be Good for BusinessDecember 18, 2014 Vacations taken by CEOs provide an unlikely, but highly reliable, way to approximate a firm’s corporate activity and anticipate its stock returns.
A Different Kind of C(E)ODecember 11, 2014 To stay ahead of political and social upheaval, multinational firms should consider elevating external affairs to the same level as other top management spheres.
Go Big or Go Home: Factors for a Successful RebrandingDecember 4, 2014 Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
An Upside to Brand GenericideNovember 20, 2014 Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
Don’t Brag: An Entrepreneur’s Guide to Getting CapitalNovember 13, 2014 Young firms seeking outside funding can attract investors by acknowledging they have room for improvement, while also playing up their strengths.
The Security Risk in the Cubicle Next DoorNovember 3, 2014 Your own employees may pose a bigger IT hazard than outside threats.
In with the New Products, and the Old Ones TooOctober 30, 2014 By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
A Lesson for Marketers on Mobile AdvertisingOctober 3, 2014 Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
Enticing Consumers to SwitchSeptember 25, 2014 For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
A Historical Lesson for Supply FirmsSeptember 16, 2014 To keep growing amid volatility, companies should remain adaptable in their approach to supply chain management.
Pushing CEOs to Be Bold after the IPOSeptember 9, 2014 By structuring CEOs’ contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.
Young CEOs’ Risks Can Pay OffSeptember 2, 2014 Executives who take more chances may prove to be a better long-term bet than those who play it safe.
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