All articles by Matt Palmquist
Using Wikipedia to Your Firm’s AdvantageFebruary 18, 2015
Establishing a profile on Wikipedia can be a boon for companies, but managers must forge ties with the site’s contributors rather than relying on typical marketing strategies.
The Dangers of Too Much Workplace CohesionFebruary 10, 2015 Although personal relationships among coworkers are usually viewed as positive, excessive socialization can lead to a decline in team performance.
Honesty (about Your Costs) Is the Best PolicyFebruary 6, 2015 Being honest about the expenses that go into developing and distributing a product can increase sales and enhance a firm’s bond with consumers.
Nice Companies Finish FirstJanuary 29, 2015
Firms that make an effort to be responsible are rewarded more than those that seek only to make money.
Gone Phishin’: A Threat Companies Can’t IgnoreJanuary 22, 2015
The loss in stock value and trading volume for companies targeted by phishing scams proves that firms have plenty to lose from these high-tech attacks.
The Value of the CEO Variety PackJanuary 15, 2015 A chief executive with a diverse background usually brings innovation and new ideas to a company, but the shake-up doesn’t necessarily pay off.
Pay Well, But Not Too WellJanuary 7, 2015 While compensating managers generously might induce more of them to stay, paying anyone too much can upset the balance of the executive suite.
Gossip in the Workplace Could Signal Larger ProblemsDecember 23, 2014 Potentially harmful rumors can start because employees feel inadequately informed, and they can spread when companies fail to keep their promises to their workers.
Why a CEO’s Trip to the Bahamas Could Be Good for BusinessDecember 18, 2014 Vacations taken by CEOs provide an unlikely, but highly reliable, way to approximate a firm’s corporate activity and anticipate its stock returns.
A Different Kind of C(E)ODecember 11, 2014 To stay ahead of political and social upheaval, multinational firms should consider elevating external affairs to the same level as other top management spheres.
Go Big or Go Home: Factors for a Successful RebrandingDecember 4, 2014 Companies that winningly reposition their brands tend to do so by anticipating market trends and overcoming or minimizing common challenges.
An Upside to Brand GenericideNovember 20, 2014 Despite lawyers’ conventional wisdom, becoming a household name can actually be a brilliant marketing strategy.
Don’t Brag: An Entrepreneur’s Guide to Getting CapitalNovember 13, 2014 Young firms seeking outside funding can attract investors by acknowledging they have room for improvement, while also playing up their strengths.
The Security Risk in the Cubicle Next DoorNovember 3, 2014 Your own employees may pose a bigger IT hazard than outside threats.
In with the New Products, and the Old Ones TooOctober 30, 2014 By selling a mix of novel and existing items, retailers can optimize their profits; to do so, however, managers must use their salespeople in the right way.
A Lesson for Marketers on Mobile AdvertisingOctober 3, 2014 Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers’ attention.
Enticing Consumers to SwitchSeptember 25, 2014 For service companies seeking to lure customers away from their rivals, success lies in keeping it simple.
A Historical Lesson for Supply FirmsSeptember 16, 2014 To keep growing amid volatility, companies should remain adaptable in their approach to supply chain management.
Pushing CEOs to Be Bold after the IPOSeptember 9, 2014 By structuring CEOs’ contracts to focus on the long-term health of their company, newly public firms can encourage an emphasis on innovation.
Young CEOs’ Risks Can Pay OffSeptember 2, 2014 Executives who take more chances may prove to be a better long-term bet than those who play it safe.
Strategies for Small-Business SurvivalAugust 27, 2014 Bad economic conditions don’t necessarily mean a death sentence for small companies. They can employ multiple strategies to keep growing.
How to Use a Cell Phone at WorkAugust 18, 2014 If you want to keep your co-workers happy, you should resist the temptation to look at your mobile during meetings.
A Full Mouth during Ads Means Half the AttentionAugust 7, 2014 Marketers probably don’t want consumers to watch commercials while they eat.
The Art and Science of Add-On FeesJuly 31, 2014 Companies must find a balance between the luxuries customers will pay for and the necessities they expect.
Using Social Media for Your Company’s GoodJuly 28, 2014
Employees who feel their managers listen to their complaints are more likely to use social media to benefit their company than to air their grievances.
Not-So-Mad MenJuly 7, 2014
How advertising execs’ relationships with clients can shape their firms’ fortunes.
Employees Missing Deadlines? Pile on the AssignmentsJune 13, 2014
To discourage procrastination, managers should give their employees more work, not less.
Following the (M&A) Example of OthersJune 9, 2014 Learning what other companies did to acquire firms in developing economies may help U.S. companies be more successful in their own M&A efforts.
The Amazon Model: If You Can’t Beat ’Em, Work with ’EmJune 2, 2014 A company that collaborates with its rivals can create more business for itself.
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