Matt Palmquist is a freelance business journalist based in Oakland, Calif.
All articles by Matt Palmquist
How Subsidiaries Can Gain Power in Multinational CorporationsMay 5, 2014 Business units abroad that focus on technology and R&D exert more influence with the home office than those that focus on sales or marketing.by Matt Palmquist
I Scream, You Scream (But Only When the Price Goes Up)April 25, 2014 The ice cream market reveals that consumers don’t mind smaller packaging as much as they do bigger price tags.by Matt Palmquist
Is Apple’s Meteoric Rise Leading to a Devastating Drop?March 27, 2014 The very business model that made the company so wildly successful could eventually cause its downfall.by Matt Palmquist
Are Corporate Sponsorships Worth It? Investors Say NoFebruary 20, 2014 Unless a company is backing a philanthropic event, U.S. investors tend to be unhappy with corporate sponsorships.by Matt Palmquist
Four Crisis Triggers Multinational Companies Can AvoidJanuary 2, 2014 For multinational companies operating in Russia and China, the key to success is finding ways to avoid PR crises, rather than managing them after they happen.by Matt Palmquist
The Psychology of Pricing: Customers Prefer Round NumbersNovember 21, 2013 Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.by Matt Palmquist
Looking Outside: A Fresh Approach to Project ManagementNovember 7, 2013 When planning large projects, managers should base their forecasts for costs and timelines not on their own optimism, but on statistical data from previous ventures.by Matt Palmquist
Working Capital Isn’t as Important as It’s Cracked Up to BeOctober 31, 2013 When it comes to managing a company’s working capital, CFOs must balance the need to stock inventory against the need to provide value for shareholders.by Matt Palmquist
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