Matt Palmquist is a freelance business journalist based in Oakland, Calif.
All articles by Matt Palmquist
The Psychology of Pricing: Customers Prefer Round NumbersNovember 21, 2013 Business managers may think they’re fooling customers with a $4.99 price tag, but a new study shows most consumers would rather pay $5.00.by Matt Palmquist
Looking Outside: A Fresh Approach to Project ManagementNovember 7, 2013 When planning large projects, managers should base their forecasts for costs and timelines not on their own optimism, but on statistical data from previous ventures.by Matt Palmquist
Working Capital Isn’t as Important as It’s Cracked Up to BeOctober 31, 2013 When it comes to managing a company’s working capital, CFOs must balance the need to stock inventory against the need to provide value for shareholders.by Matt Palmquist
Come Together, Right Now—It Worked for Sony and MicrosoftSeptember 5, 2013 Companies that collaborate on certain projects with other firms can reap greater rewards than going it alone.by Matt Palmquist
A Bottom-of-the-Pyramid Strategy Yields Top-of-the-Pyramid ResultsAugust 1, 2013 Companies that focus on consumers with little spending power can change the dynamics of an industry.by Matt Palmquist
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