Matt Palmquist is a freelance business journalist based in Oakland, Calif.
All articles by Matt Palmquist
Come Together, Right Now—It Worked for Sony and MicrosoftSeptember 5, 2013 Companies that collaborate on certain projects with other firms can reap greater rewards than going it alone.by Matt Palmquist
A Bottom-of-the-Pyramid Strategy Yields Top-of-the-Pyramid ResultsAugust 1, 2013 Companies that focus on consumers with little spending power can change the dynamics of an industry.by Matt Palmquist
How to Order a Social Media Pizza with Extra Text MiningJuly 25, 2013 Companies can capitalize on the wealth of information in consumers’ and competitors’ online posts.by Matt Palmquist
How the Fortune 500 Says It’s Saving People and the PlanetJuly 2, 2013 An increasing number of companies are giving consumers specific details about their efforts to protect the environment and their workers.by Matt Palmquist
When Good Celebrity Endorsers Go Bad, Markets Get Angry (But Not for Long)June 27, 2013 What’s the right move when your famous pitchperson takes a public beating?by Matt Palmquist
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