All articles by Lawrence M. Fisher
Siri, Who Is Terry Winograd?January 3, 2017 For 40 years, the Stanford professor has steered the increasingly complex and meaningful interactions between humans and computers.by Lawrence M. Fisher
The Enterprise ZoneNovember 10, 2015 The case for real case studies.by Lawrence M. Fisher
The Fortune 500 tellerNovember 9, 2015 Having applied the logic of physics to predict the life expectancy of biological creatures and cities, Geoffrey West is now searching for the scientific principles that dictate the life spans of companies.by Lawrence M. Fisher
Flight of the Drone MakerMay 28, 2013 How a small firm named AeroVironment is changing the course of airplanes, automobiles, and warfare. See also The Drone Maker’s Story — In Pictures. by Lawrence M. Fisher
Stan Ovshinsky’s Solar RevolutionFebruary 22, 2011 His inventions from 50 years ago enabled cell phones, laptops, and flat-screen TVs. Now, at age 88, he’s aiming to make solar power cheaper than coal.by Lawrence M. Fisher
Fernando Flores wants to make you an offerNovember 24, 2009 Having moved from political prisoner to cognitive scientist to Chilean senator, this uncompromising philosopher of communication is now educating business leaders for the world of social media.by Lawrence M. Fisher
Tea and Empathy with Daniel GolemanAugust 26, 2008 The author of Emotional Intelligence says business leaders will need greater interpersonal awareness in an era of corporate transparency.by Lawrence M. Fisher
Howard Gardner Does Good WorkMay 29, 2007 The originator of multiple intelligence theory prescribes a code of ethics for business.by Lawrence M. Fisher
Alvin Toffler: The Thought Leader InterviewNovember 30, 2006 Thirty-six years after his book Future Shock, the world’s most influential futurist sees the informal economy as a basis of revolutionary wealth.by Lawrence M. Fisher
The Ambassador from the Next EconomyAugust 28, 2006 “Venture activist” Joichi Ito has turned his life into a prototype of the organization of the future. by Lawrence M. Fisher
Ricardo Semler Won’t Take ControlNovember 29, 2005 The Brazilian CEO and best-selling author transformed his pump plant into a model of participative management, and launched his company on 14 straight years of double-digit growth. by Lawrence M. Fisher
The Prophet of Unintended ConsequencesAugust 26, 2005 Jay Forrester’s computer models show the nonlinear roots of calamity and reveal the leverage that can help us avoid it.by Lawrence M. Fisher
How Dell Got SoulAugust 25, 2004 When growth slowed in Y2K, the computer maker’s leaders realized they needed to redesign their win-at-all-costs culture.by Lawrence M. Fisher
Symantec’s Strategy-Based TransformationFebruary 14, 2003 How fresh leadership, serial acquisitions, and a new market made CEO John Thompson’s billion-dollar promise come true.by Lawrence M. Fisher
Yves Doz: The Thought Leader InterviewOctober 15, 2002 Multinational companies, says the INSEAD professor, must learn to discover, access, mobilize, and leverage knowledge from across the globe.by Lawrence M. Fisher
STMicroelectronics: The Metaphysics of a Metanational PioneerJuly 17, 2002 From a two-country merger to a 27-nation powerhouse, the semiconductor company is a paradigm of the borderless entrepreneurial giant.by Lawrence M. Fisher
Lawrence Lessig: The Thought Leader InterviewApril 10, 2002 The Stanford University law professor and cyberadvocate redefines the parameters of the Internet.by Lawrence M. Fisher
Clayton M. Christensen, The Thought Leader InterviewOctober 1, 2001 The innovator’s educator looks at why great companies fail and why theory trumps data.by Lawrence M. Fisher
Zealot Profile: Susan Desmond-HellmanJanuary 1, 2001 Genentech Inc.,
Executive Vice President, Development and Product Operations,
and Chief Medical Officerby Lawrence M. Fisher
The State of Strategy, 2001January 1, 2001 Rethinking the ABCs at the Strategic Management Society's annual meeting.by Lawrence M. Fisher
From Vertical to Virtual: How Nortel's Supplier Alliances Extend the EnterpriseJanuary 1, 2001 To grow a new fiber-optics business at Internet speed, the Canadian giant gave up manufacturing and turned its vendors into strategic partners.by Lawrence M. Fisher
Product or Service? Internet Infrastructure's Battling Business ModelsOctober 1, 2000 Akamai Technology and the Inktomi Corporation both speed Web pages from servers to desktops. But to chase earnings, they've taken different routes. Can both lead to riches? by Lawrence M. Fisher
Quaking Up with Geoffrey MooreApril 1, 2000 With his newest book, "Living on the Faultline," the best-selling management seer divines a Fortune 500 prey to the same Technology Adoption Life Cycle that convulses Silicon Valley.by Lawrence M. Fisher
REI Climbs Online: A Clicks-and-Mortar ChronicleJanuary 1, 2000 How a half-billion-dollar Seattle outdoor-equipment retailer became a virtual merchandiser.
by Lawrence M. Fisher
An Interview with John Seely BrownOctober 1, 1999 by Lawrence M. Fisher
How Elan Grew by Staying Small: Growing a Business with Shrewd AcquisitionsJuly 1, 1999 In an industry of mega-mergers, one company has grown by taking smaller bites - and it has thrived.by Lawrence M. Fisher
How Mondavi Is Growing around the WorldApril 1, 1999 Joint ventures can hold the key to expanding globally, introducing new product lines and leveraging brand capital. But it takes good relationships - and patience. by Lawrence M. Fisher
Here Comes Front-office AutomationOctober 1, 1998 by Lawrence M. Fisher
Post-Merger Integration: How Novartis Became No. 1April 1, 1998 Once the deal is done, the hard work begins of integrating people, processes and systems, on a global basis.by Lawrence M. Fisher
Inside Dell Computer Corporation: Managing Working CapitalJanuary 1, 1998 The secret to excellence lies in doing many things well. It also requires staying focused on the goal even when tempted to do otherwise. by Lawrence M. Fisher
The Rocky Road from Startup to Big-Time Player: Biogen’s Triumph Against the OddsJuly 1, 1997 How does a fledgling company become an industry powerhouse? By managing itself professionally and betting on the right products. The case of Biogen shows how it can be done. by Lawrence M. Fisher
How to Manage Creative People: The Case of Industrial Light and MagicApril 1, 1997 George Lucas’ Industrial Light and Magic is the nation’s premier special effects shop with credits that include Star Wars. Part of its phenomenal growth and success stems from the innovative management of its employees — most of whom don’t even know they’re being managed.by Lawrence M. Fisher
The Wired Enterprise: Here Come the IntranetsJanuary 1, 1997 Few technologies have been so rapidly accepted as intranets. Effective at lowering costs and improving communications internally, they are playing key roles in customer support too. But they are also presenting fresh challenges, including how to apply the right amount of control to what is inherently a decentralized operation.by Lawrence M. Fisher
How Hewlett-Packard Runs Its Printer DivisionOctober 1, 1996 by Lawrence M. Fisher
Along the Infobahn: Data WarehousesJuly 1, 1996 Databases have long helped managers operate their businesses. Now, more companies are using a special kind for analytical tasks. The payoff can be enormous: everything from transformed business models and stronger customer relationships to new sources of revenue.by Lawrence M. Fisher
How Novell Manages its Reseller ChannelApril 1, 1996 How does a company turn its reseller channel into a source of competitive advantage? It requires balancing the objectives of its resellers with its own. by Lawrence M. Fisher
How Strategic Alliances Work in BiotechJanuary 1, 1996 by Lawrence M. Fisher
Make way for intelligent agentsOctober 1, 1995 New software programs are now available that act as "smart filters" on the information superhighway. They can sort through mountains of data and find answers to specific questions. And they can learn. Their promise is to make the "horizontal" organization even flatter.by Lawrence M. Fisher
The New Architecture of Biomedical ResearchAs the economics of R&D evolve, the Salk and other private research institutes become increasingly crucial to health care’s changing value chain.by Lawrence M. Fisher
The Paradox of Charles HandyVicar and visionary, modern management’s most eminent philosopher says it takes a village to build a company.by Lawrence M. Fisher
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