Matt Palmquist is a freelance business journalist based in Oakland, Calif.

All articles by Matt Palmquist

Doing the Super Bowl Ad Math

February 1, 2017
Popular commercials aired during the big game can drive up a firm’s stock price, but only if the brand is relatively unknown or has a flagging reputation.
by Matt Palmquist

Nice Guys Finish First

August 4, 2016
When hiring CEOs, companies appear to focus on interpersonal skills while overlooking the candidate’s capacity to get the job done.
by Matt Palmquist

Listen, Do You Want to Know a Secret?

May 12, 2016
Creating a company-wide culture that prizes sensitive brand, process, innovation, and database information is the key to extracting value from proprietary jewels without giving them away.
by Matt Palmquist

Who’s the Boss?

May 5, 2016
When companies are run by co-CEOs, sharing power equally doesn’t necessarily translate into better results.
by Matt Palmquist

Superstars at Your Service

January 28, 2016
Managers in restaurants and other service businesses can maximize sales by carefully filling teams with top performers and underachievers.
by Matt Palmquist

Click Bait

January 14, 2016
Companies can maximize their investments in Web analytics if they focus tightly on priorities, layer human intelligence on top of smart technology, and enlist senior management to lead the charge.
by Matt Palmquist

The Business Benefits of Marital Bliss

December 23, 2015
Working spouses are more likely to emotionally support each other when they work for companies that offer flexibility in balancing home and professional life. This support has important implications for company productivity and turnover as well.
by Matt Palmquist

For Startups, Ideas Matter

December 3, 2015
Predicting a startup’s success before the venture is even launched may seem impossible. But entrepreneurs and investors should never overlook the value of assessing the basic concept behind the business.
by Matt Palmquist

Merging across Borders

October 29, 2015
Given the growing number of international mergers, managers must overcome cultural differences with foreign colleagues to avoid the type of friction that can devalue a deal.
by Matt Palmquist

The Subtleties of CSR in Hard Times

September 24, 2015
Many corporations reduced their investments in sustainable initiatives during the recent recession — but some relatively high-performing firms actually increased their long-term commitment to CSR.
by Matt Palmquist

Navigating the Crowdfunding Landscape

September 17, 2015
Online peer-based fundraising tools have the potential to disrupt traditional investing models, but entrepreneurs and investors must overcome existing cultural and government barriers.
by Matt Palmquist

Serving the Silver Generation

September 10, 2015
Firms on the forefront of innovation often concentrate on introducing new products to younger consumers, but an aging population gives companies fresh opportunities as well.
by Matt Palmquist

Frenemies with Benefits

August 6, 2015
When their profit goals differ, fiercely competitive firms may decide to collaborate with each other on complementary offerings.
by Matt Palmquist

When CEO Star Power Backfires

June 25, 2015
Companies can significantly influence the media visibility of their CEO with certain kinds of press releases — but having a prominent CEO can also work to shareholders’ detriment.
by Matt Palmquist

The Advantages of a Diverse Board

June 18, 2015
When it comes to corporate multiculturalism, it’s the relationship between an ethnically diverse board and its CEO that makes the biggest difference for leading firms.
by Matt Palmquist

Taking an Innovative Step Forward

April 23, 2015
Conventional wisdom suggests that delays during the new product development cycle can hinder a project, or even kill it entirely. It’s time to rethink this narrow outlook.
by Matt Palmquist

The Buzzkill Boss

February 25, 2015
The joys and struggles that leaders experience at home have a major impact on their attitudes at work, as well as on their subordinates’ moods and performance.
by Matt Palmquist

Pay Well, But Not Too Well

January 7, 2015
While compensating managers generously might induce more of them to stay, paying anyone too much can upset the balance of the executive suite.
by Matt Palmquist

A Different Kind of C(E)O

December 11, 2014
To stay ahead of political and social upheaval, multinational firms should consider elevating external affairs to the same level as other top management spheres.
by Matt Palmquist

Research Perspectives on the New CEO

May 28, 2013
Academic studies of the recruitment of chief executives suggest that those from outside the industry do relatively well, companies pay more for generalists than for specialists, and “shadow emperors” hamper performance.
by Matt Palmquist

When It Pays to Stay in School

August 24, 2010
Students who enter the job market while the economy is strong find success earlier and earn higher wages throughout their careers than those who join the workforce during a down economy.
by Matt Palmquist

Follow the Money

May 25, 2010
Understanding how money makes its way from institutional investors to venture capitalists to entrepreneurs.
by Matt Palmquist

Does Location Really Matter?

May 25, 2010
For innovation-based companies, being located in an industry cluster has long been thought to enhance long-term financial prospects. This research suggests otherwise.
by Matt Palmquist

Catering to Nervous Customers

November 24, 2009
In industries that offer necessary but often undesirable services, managers must strive to understand how their services affect the stress levels of their customers.
by Matt Palmquist

Staying on Your Toes

November 24, 2009
Companies should deliberately disrupt the normal flow of work at multiple levels, because it can lead to breakthroughs for the organization.
by Matt Palmquist

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