strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Author’s Choice Archive

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  • December 23, 2011

    The Jobs Engine

    Carl J. Schramm, author of Good Capitalism, Bad Capitalism, and the Economics of Growth and Prosperity, introduces a lesson in power and the sources of good jobs from The Coming Jobs War: What Every Leader Must Know about the Future of Job Creation, by Jim Clifton.
  • December 2, 2011

    What Can You Do Better?

    Paul Leinwand, coauthor, with Cesare Mainardi, of The Essential Advantage: How to Win with a Capabilities-Driven Strategy, introduces a guiding maxim for CSR success from Winning Investors Over: Surprising Truths about Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price, by Baruch Lev.
  • October 28, 2011

    Our Own Worst Enemies

    Louis Carter, editor of Best Practices in Talent Management: How the World’s Leading Corporations Manage, Develop, and Retain Top Talent (coedited with Marshall Goldsmith), introduces a lesson on the best practices mind-set from The Responsible Business: Reimagining Sustainability and Success, by Carol Sanford.
  • September 30, 2011

    How to Be Irresistible to Women

    Sally Helgesen, coauthor of The Female Vision: Women’s Real Power at Work, introduces a case study in hiring and retaining female talent from Winning the War for Talent in Emerging Markets: Why Women Are the Solution, by Sylvia Ann Hewlett and Ripa Rashid.
  • September 1, 2011

    Bottling Customer Experience

    Theodore Kinni, coauthor of Be Our Guest: Perfecting the Art of Customer Service, introduces a lesson in creating product-based customer experiences from The Method Method: 7 Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down, by Eric Ryan and Adam Lowry, with Lucas Conley.
  • July 29, 2011

    Place Your Bets

    Robert B. Tucker, author of Innovation Is Everybody’s Business: How to Make Yourself Indispensable in Today’s Hypercompetitive World, introduces a lesson in innovation from Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, by Peter Sims.
  • July 1, 2011

    Remember the Cube

    James M. Kouzes, coauthor (with Barry Z. Posner) of The Leadership Challenge, introduces a passage on the importance of remembering where you started that appears in From Values to Action: The Four Principles of Values-Based Leadership, by Harry M. Jansen Kraemer Jr.
  • June 3, 2011

    A Sweet Victory

    Reed K. Holden, coauthor, with Mark R. Burton, of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, introduces a lesson in taking on market leaders from Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, by Stephen Denny.
  • April 29, 2011

    How Lucky Do You Feel?

    Gregory Unruh, author of Earth, Inc.: Using Nature’s Rules to Build Sustainable Profits, introduces a passage about the price of critical resources from The Price of Everything: Solving the Mystery of Why We Pay What We Do, by Eduardo Porter.
  • April 1, 2011

    Build It and They Will Invest

    Jeffrey Schwartz, co-author (with Rebecca Gladding) of You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life (to be published by Avery/Penguin in June), introduces a lesson in the power of entrepreneurial passion from It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring, by Steven Schussler with Marvin Karlins.
  • February 25, 2011

    Whining Ways

    Janelle M. Barlow, coauthor (with Claus Møller) of A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong, introduces a lesson in the value of complaining co-workers from Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work, by Russell Bishop.
  • January 28, 2011

    Work That Metaphor

    Bo Burlingham, author of Small Giants: Companies That Choose to Be Great Instead of Big, introduces a lesson in the power of design from CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation, by Warren Berger.
  • January 3, 2011

    The Seven Deadly Sins of Measurement

    Jim Champy, coauthor, with Harry Greenspun, of Reengineering Health Care: A Manifesto for Radically Rethinking Health Care Delivery, introduces a lesson on the pitfalls of measurement from Faster, Cheaper, Better: The 9 Levers for Transforming How Work Gets Done, by Michael Hammer and Lisa W. Hershman.