Lewis P. Carbone, author of Clued In: How to Keep Customers Coming Back Again and Again, introduces an excerpt on how to eliminate negative cues from The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi.

Keith Ferrazzi, author of Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success—and Won’t Let You Fail, introduces a passage on the value of connecting with co-workers from The Necessity of Strangers: The Intriguing Truth about Insight, Innovation, and Success, by Alan Gregerman.

Rita Gunther McGrath, author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, introduces a passage about when—and when not—to demand excellence from Tipping Sacred Cows: Kick the Bad Work Habits That Masquerade as Virtues, by Jake Breeden.

Art Kleiner, author of The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management, introduces a leadership lesson from Managers as Mentors: Building Partnerships for Learning, 3rd Edition, by Chip R. Bell and Marshall Goldsmith.

Gil Friend, author of The Truth about Green Business, introduces a passage that debunks sustainability ratings from Flourishing: A Frank Conversation about Sustainability, by John R. Ehrenfeld and Andrew J. Hoffman.

George Dyson, author of Turing’s Cathedral: The Origins of the Digital Universe, introduces a passage arguing for a more equitable distribution of the wealth created on the Internet from Who Owns the Future? by Jaron Lanier.

Ed Whitacre, author of American Turnaround: Reinventing AT&T and GM and the Way We Do Business in the USA, introduces an uncommonly clear passage on managing change from Leading Successful Change: 8 Keys to Making Change Work, by Gregory P. Shea and Cassie A. Solomon.

Don Tapscott, who has written 15 books, most recently Radical Openness: Four Unexpected Principles for Success, introduces an excerpt that demonstrates how openness to new business practices and work settings can unleash human capital, from The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products, by Lee Devin and Robert D. Austin.

Judith E. Glaser, author of Creating WE: Change I-Thinking to We-Thinking and Build a Healthy Thriving Organization, introduces a passage illuminating the drivers of success from Leadership and the Art of Struggle: How Great Leaders Grow through Challenge and Adversity, by Steven Snyder.

Jeff Thull, author of Mastering the Complex Sale: How to Compete and Win When the Stakes Are High, introduces a passage that overturns negative stereotypes about sales from To Sell Is Human: The Surprising Truth about Moving Others, by Daniel H. Pink.

James A. Ogilvy, author of Creating Better Futures: Scenario Planning as a Tool for a Better Tomorrow, introduces a passage on the limits of executive compensation from Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey and Raj Sisodia.

George S. Yip, co-author of Strategic Transformation: Changing While Winning, introduces an excerpt from Management in 10 Words: Practical Advice from the Man Who Created One of the World’s Largest Retailers, by Terry Leahy, that explores the anchoring effect of business values.