strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Auto, Airlines & Transport Archive

  • November 29, 2005

    Building a Better Matchmaker

    by Maarten Jager and Steven Wheeler
    How a “customer-sensing capability” can do a better job of connecting people to the cars — and other purchases — of their dreams.
  • November 29, 2005

    Flying Blind

    by Nicholas G. Carr
    It’s hard to recognize a daring failure when it’s taking off. Consider the Concorde.
  • November 29, 2005

    Shifting Gears

    by Bill Jackson, John Loehr, and Natasa Azman
    Auto companies that hope to thrive in today’s diverse market will need the flexibility to realign themselves with new vehicle designs, power train alternatives, and primary brands.
  • November 29, 2005

    Pay Attention to Revenue Growth. But How?

    by Paul Leinwand, John Loehr, and Kolinjuwa Shriram
    Identify the growth rate for any given portfolio of businesses, and measure how your company stacks up.
  • August 26, 2005

    The Advertising Saturation Point

    by Evan Hirsh and Mark Schweizer
    For every automobile, and maybe every product, there’s a threshold beyond which your ad budget is wasted.
  • August 26, 2005

    Skoda Leaps to Market

    by Jonathan Ledgard
    A Communist car monopoly turned Volkswagen subsidiary is now becoming an entrepreneurial global enterprise.
  • May 25, 2005

    Leaning Toward Utopia

    by Art Kleiner
    The Toyota Production System has revolutionized industry. James Womack and Daniel Jones believe it can transform the world.