strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Auto, Airlines & Transport Archive

  • October 1, 1998

    How Richard Branson Works Magic

    by Glenn Rifkin
    Though more known for his legendary publicity stunts, Richard Branson has led Virgin Group to success with a singular, flamboyant style. Learn the secret of how he tackles the big bad wolves of many industries.